Mitch Meyerson (again thanks Michael Port for the referral) asked me to contribute a chapter to his latest Guerilla Marketing book, with foreword by Mark Victor Hansen.

Focussed as I am, I think this is too hard to pass up, so I’ve just written Chapter 3 – Intentionality.

Excited to see it come out, and probably hit best seller status.

It seems incredible to me that it’s possible to co-author a best seller with 5 hours work!

I’ll let you know details when the book’s available.

David

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