http://life-coaching-resource.com/blog/2008/12/mentor-monthly-102-the-power-of-packages/ Out of the Box Wed, 08 Sep 2010 23:03:58 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://life-coaching-resource.com/blog/2008/12/mentor-monthly-102-the-power-of-packages/comment-page-1/#comment-3331 Ashley Logsdon Wed, 03 Dec 2008 19:38:12 +0000 http://life-coaching-resource.com/blog/?p=233#comment-3331 We use packages a ton in our business-Dan Miller is an author and a life coach, and we understand that you can go out and buy used books very cheaply--so we have chosen to add special products and packages to really increase the overall value of our products. The "thump value" of a product is real--the more literal "thump" it has, the higher perceived value--so we make our packages full of great stuff! Not only that, but every time soneone gets a package from us, there is a "Wait!" label on the front that leads them to a personal Thank-you message from Dan for buying a product. We also include bonus mini-gifts in with the packages We use packages a ton in our business-Dan Miller is an author and a life coach, and we understand that you can go out and buy used books very cheaply–so we have chosen to add special products and packages to really increase the overall value of our products. The “thump value” of a product is real–the more literal “thump” it has, the higher perceived value–so we make our packages full of great stuff! Not only that, but every time soneone gets a package from us, there is a “Wait!” label on the front that leads them to a personal Thank-you message from Dan for buying a product. We also include bonus mini-gifts in with the packages

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