The following is taken from David’s interview with Ernest F. Oriente in 10 Super Coaches.

How would you recommend coaches start to build their business?

I co-authored a book with my partner Judy Feld, titled ‘SmartMatch Alliances’. If we were building a business in 90 days and we put the driving principle of SmartMatch Alliances into play, we could catapult our business from nothing to something and be moving forward at a rate that is simply extraordinary.

The interesting piece, or the challenging piece, is that many and most coaches are not using this formula, and quite frankly they’re not building businesses that thrive and exceed their expectations. Many, many coaches are not making enough to even be considered a paycheck.

It took us thirty two thousand words to put this formula together. It took the entire first half of the book to explain the concept of ‘living in the world’ and having maximum exposure and having the foundation in place so that you can serve those who are your exact perfect audience.

The once you have that in place, the alliances, and all the additional services that you might provide for that audience, it just falls right into place like dominoes, it’s extremely easy.