Anna Dargitz on Initial Marketing
The following is taken from David’s interview with Anna Dargitz in 10 Super Coaches.
What was most disheartening for you while building your practice?
Marketing was disheartening. I’m not a traditional sales person. In my day, the law of attraction was addressed but there was no hand-holding through the steps of marketing with authenticity. I bought and read all the power and guerrilla networking materials. I tried a bunch of them. They only blocked my natural flow. So I set out to write my own workbook and teleclass on marketing that focused on authentic affiliations and partnering. I eliminated anything that seemed phony to me. I was interested in soaring with strengths and delegating weaknesses to affiliations and partners who were strong in the areas of our weakness.
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