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Posts by David Wood

Home Author David Wood (Page 17)

About David Wood

For 20 years David has helped entrepreneurs around the globe to grow their results, by growing themselves. A former consulting actuary to Fortune 50 companies in New York, David quit corporate life to pursue his inner journey, which now deeply influences his work. A digital nomad, David is currently dancing salsa, paragliding, and coaching his rock star entrepreneur clients from Colombia. His specialty is doubling your productivity and profits, while halving your stress. If you become a highly authentic and inspirational leader in the process, well….that can’t be helped.

Work on Yourself

Excellence in coaching comes down to excellence in the coach.

If you pursue excellence in your own life, you will expect it for your clients.

If you’re willing to pick up the phone and call someone you’re terrified to talk to, you’ll then be a stand for your client to do the same. When you are honest in all your relationships, you’ll expect your client to tell the truth. If you’re looking after yourself, you’ll be firmer with a client who is letting their body go.

When you are out of integrity or living way below your vision of yourself, your self-assurance drops. Conversely, living a life of excellence will give you confidence as a coach, and potential clients will feel it. Every time you make choices that bring you closer to who you want to be, you gain confidence. And confident coaches will ask more of their clients.

Work on yourself as much as you work on your business. Don’t just take business classes or coaching teleseminars, take personal growth seminars, read as much as you can, listen to motivational tapes, grow in your relationships, challenge yourself. Know yourself and know your issues, so you continue to grow. Track down Paul Lowe, David Deida, the Human Awareness Institute, Landmark Education, Byron Katie, Tony Robbins – find your ‘gurus’ and learn from them.

Philip Cohen on Where to Get Certified

The following is taken from David’s interview with Philip Cohen in 10 Super Coaches.

I believe the certification offered by the International Coach Federation is the most rigorous and the most widely respected. Certification is more than a certificate. The value of a certification lies in the credibility of the certification process. ICF requires a candidate to have formal training, document the number of hours they have coached, and to demonstrate their competency as a coach through live and taped coaching sessions. The assessors are all senior level coaches who know how to administer the exams. The certificate isn’t for just completing a program, the candidate must be able to use the skills. Numerous coaching schools around the world have created their programs based on ICF’s Core Coaching Competencies.

Anna Dargitz on Initial Marketing

The following is taken from David’s interview with Anna Dargitz in 10 Super Coaches.

What was most disheartening for you while building your practice? 

Marketing was disheartening. I’m not a traditional sales person. In my day, the law of attraction was addressed but there was no hand-holding through the steps of marketing with authenticity. I bought and read all the power and guerrilla networking materials. I tried a bunch of them. They only blocked my natural flow. So I set out to write my own workbook and teleclass on marketing that focused on authentic affiliations and partnering. I eliminated anything that seemed phony to me. I was interested in soaring with strengths and delegating weaknesses to affiliations and partners who were strong in the areas of our weakness.

Finding Your Web Wizard

The following is taken from Get Paid University.

Where do you find a Web Wizard? My friend Elza of www. elzamusic.com went to www.rentacoder.com, posted a request for bids, found a guy who was great, and paid just $15 an hour for a few hours to get her website and blog up and running. He turned out to be a high-school student who was working from home in another state, and he was so responsive that he would complete projects for Elza the same day she sent them. Let’s see if we can find someone like that for you!

Do You Need a Blog and a Newsletter?

The following is taken from Get Paid University.

One day I’ll come up with a really simple way to answer that and I do answer it in the book but we’ll see what comes out now. I think a blog is wonderful. I would never have a newsletter without a blog and the way I’m doing it these days is I want my blog to be my newsletter. I have a blog and then put your newsletters on your blog. That’s pretty simple. You just put the article on your blog. What I think you should have people do though is make sure they still subscribe to your newsletter or your blog so that you can send out an email saying, “Hey, check out the latest article.” I think that’s really important, the emails to alert people and bring them back.

Stay Focused

The following is an excerpt from the CoachStart Manual.

Don’t get sidetracked in the early stages by developing brochures, stationery, web sites, or other long-term marketing methods.  Even business cards, registering a business and your welcome pack can wait.  You want practice, practice, practice!  And you know enough people already to get this practice, without using any fancy methods.  Don’t distract yourself with long-term methods — they can be a way of avoiding coaching right now.  Work through your confidence, and explore coaching with your current network.

If you would like more information on exactly how to have fifty people say yes to a coaching session with you, you’ll be glad to know this is covered in detail in my ICF Conference speech: ‘Getting the First Fifty Clients’.  You can access this online (and on CD) at:

http://www.FirstFiftyClients.com

While the Manual you are reading covers many aspects of your coaching business, the above speech is focused solely on getting you those first fifty clients.

 

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Copyright 2018 David Wood.

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