The following is an excerpt from Top Coaching Techniques.
1. Choose something you really want – not something you think you SHOULD do.
2. Set a goal that is specific and measurable – so you know you’ve reached it!
3. Find a way to make it fun (it doesn’t have to be serious).
4. Choose a meaningful halfway mark or milestone and ~celebrate~!
5. Have a friend do it with you.
6. Tell everyone what it is – it doesn’t exist until people know about it.
7. For the tricky ones, have three friends check in with you to see how you’re going.
8. Schedule a regular time of day or day of the week for your action.
9. Put up a banner or screen saver reminding you of the benefits of your goal.
10. Hang out with people who have the same or similar goals!!!
The following is an excerpt from the book Get Paid For Who You Are.
You may want more time, to be closer to your family, financial abundance, creative expression, or a combination of freedoms. Which freedom is most important to you?
Jon is a good earner and saver, and he likes the large amount of vacation time his corporate accounting job offers. However, he’d love to work from a home office or while traveling, rather than being confined to a cube at work. A website presence could lead to location freedom for him.
Janet earns a good living as a landscape architect. She also feels that two weeks of travel a year is plenty. But she’d like to cut her work hours from 40 to 20 per week, to spend more time with her family. an internet business can give her time freedom.
trent Hamm, who you’re going to hear about in a little while, felt the financial wolves howling at his door, and do you know what? Today he has financial freedom, and he created it.
This way costs money, but is much faster to produce initial results. Google’s PPC program is called AdWords, and it is the major program around. Basically, you bid on a search term (e.g. “counseling sessions Melbourne”) and create a little ad that will appear on the right column of the Google search page. The higher you bid, the higher up your ad appears on the page (the higher the better).
It might cost you 5 cents, or $2, for every click (visitor), depending on how much you bid. The trick is to find search terms that your competition hasn’t thought of. That way you can get traffic for 5 cents instead of $2! That’s the difference between making a profit and a loss when it comes to the PPC engines.
A HUGE advantage of PPC engines is that your traffic is so targeted. In the above example, you pay Google only when someone searching for “counseling sessions Melbourne” clicks on your ad. If you’re a counselor in Melbourne, this is EXACTLY your target market, so you have a decent chance of getting a subscriber or client from it.
The following is an excerpt from David’s speech regarding FirstFiftyClients.com.
Now, when I stopped saying “I help people close the gap between where they are and where they want to be” which is accurate, but boring for me, and I started saying “I help women who are not ecstatic in their relationships to get everything they’ve ever wanted in their relationship” then I wanted to get on the phone and tell people about it. And a funny thing happened: when I did, when I got on the phone and I told them that, they could think of names.
When I said “I help people close the gap between where they are and where they want to be’ they went ‘mmmm…okay”, but when I said “women who are not ecstatic in their relationship who are ready to have everything they’ve ever wanted”, they would say “Well, Julie would be great for that, and you could call Betty, and Rhonda, yeah”. So it changed, when I decided I was going to say, (because it changes for me, you know, what I say to people) “I work with people so that when they’re eighty lying on their deathbed they have zero regrets”, I had fun with that. And then people go “Huh? Really? What do you mean?” and I say “Well, if you died tomorrow, what’s one thing you’d regret?” and all of a sudden they know what I do.
The following is an excerpt from the CoachStart Manual.
1) Their challenges get more uniform as you go narrower. Therefore, you can become an expert in their specific issues, instead of a generalist in everything.
2) You can research this particular group to learn more about what they need. And, you can test-market your wares to see what they are buying.
3) In your literature, you can appeal specifically to this group instead of to everyone. So your target market will be attracted to you instead of passing you by.
4) Your material (e.g. newsletter), can be targeted and of value to your target market, instead of a little bit useful to everyone (e.g. newsletter articles).
5) You can work out where they ‘hang out’, (e.g. health magazines), and focus your marketing campaigns.
6) When you want to get paid advertising in YOUR newsletter and on your web site, advertisers will actually be interested because you have a targeted, qualified audience for their product.
7) You achieve more credibility than someone who appears to handle everything.
You can create specific products and services that appeal to this group; e.g., Find your Career Direction form.
The following is an excerpt from the CoachStart Manual.
Clients are generally people:
- Wanting to change something in their life
- Wanting more of something
- Tolerating too much
- Wanting to switch careers
- Wanting to improve their career
- Looking for a bigger goal
- Desiring to achieve something faster
- Who are bored
- Who feel something is missing
- Who realize they can be much more successful with outside input.
They include:
- Executives
- Managers
- CEOs
- Housewives
- Professionals
- Creative people
- Entrepreneurs
- Small Business Owners
Below are some solid statistics from a past ICF client survey. While the data is several years old, the general characteristics are still relevant today, although we might expect a trend towards more lower-income and non-professional clients embracing coaching:
- 65 of the respondents were male (31%), and 145 were female (69%).
- Average age was 45 years, with respondents being within the age range of 24-67 years of age.
- Most were employed as professionals.
- Education gained: 82% had gained degrees, with one third gaining a Masters degree or higher.
