The following is an excerpt from Judy Feld’s Three R’s of Business Success, as part of 10 Super Coaches.
Repetition: How often do people in your potential market hear from you and your company?
- How often do you send out your newsletter? Are you consistent in your schedule? Does each issue contain clear instructions on how you can be reached?
- Do you have patience and staying power? One mailing is not enough… it takes time and reputation to build trust.
- What changes can you make to increase the pace and velocity of your marketing efforts? A faster pace brings greater frequency, more opportunities for exposure, and quicker results.
- Do you focus your largest efforts on those most likely to buy?
- What is your plan/schedule for mailings, articles, newsletters, presentations, etc.? Time flies, with few results, without a plan.
The following is an excerpt from Judy Feld’s Three R’s of Business Success, as part of 10 Super Coaches.
Reach: How many possible buyers/clients/customers/prospects know about your product or service?
- How many subscribers do you have for your E-mail (faxed or mailed) newsletter or broadcast bulletins? Depending on your business, this could be your most valuable asset.
- How many sets of eyes see the articles you write? Being published, in print or at targeted websites, with your byline, contact information and brief bio may be the best way to expand your reach. This means you have many opportunities for marketing expansion by using specialized print publications, and industry/professional websites and e-zines.
- How many people receive your mailings? Whether you send a simple marketing letter, an elaborate brochue, a postcard, a fax. Monitor and count the increasing size of your mailing list.
- How many people attend your presentations, talks, speeches, TeleForums? How can you grow your numbers? Is it the right audience for your product or service?
- How many people visit your website each day? Do you frequently refresh/update your website? Give visitors a reason to access your site, and reason to return, and measure the traffic. It’s easy to measure your visitor count.
The following is an excerpt from the CoachStart Manual.
If you don’t enjoy seeing and being part of someone’s growing, then don’t become a coach. If you don’t get a kick out of being part of someone learning something new, bursting through a barrier, having FAR more than they ever thought they could have then this is not the career for you.
Having said that, I don’t believe there is a human being on the planet who couldn’t learn to enjoy that!
I really think in your business that if you have a weak brand you’re not going to want to really put it out there for people. Your not going to really want to hand out your business card. There’s going to be a difference in your energy. But, if you’ve got a strong brand that is really pumping, you are going to be thrilled to hand out your business card. You’re going to want to actually be really public.
One of the best features of a website is that you can automate almost everything, freeing up your time so you can do the things you really want to do – instead of being up to your neck in paperwork.
One type of automation is called an autoresponder. Autoresponders send out a series of email messages you’ve created, in a particular order, at set intervals. You can even personalize the emails with each of the recipients’ names.
It takes on average between six and ten contacts (emails, phone calls, visits, etc.) with a prospect before they will feel they know you well enough to buy from you. The higher the price, the more contacts are needed. That is where autoresponders come in.
Say you had to email 100 prospects on your list. And you had to email them each 10 times over the next six months. 1,000 emails is a LOT to do by hand!
However, you can set up an autoresponder with ten emails that will be automatically sent to the 100 prospects at set intervals. Setting it up is not hard, but there are definitely are some do’s and dont’s we recommend to produce maximum sales. Once you discover the power of autoresponders, you’ll see your business explode!
The following is an excerpt from the book Get Paid For Who You Are.
Your business name should meet as many of the following criteria as possible, bearing in mind that it’s rarely possible to satisfy all of them:
- You are excited to tell people about it
- It gives a sense of who you help and/or what problem you help them with
- It’s simple, short and memorable
- It contains at least one word that your potential customers would be searching for on the internet (known as keywords). For example, if you sell baskets, then having baskets in the name is important.
- The domain name is available. This means no-one has already taken this name for their website. You can check this at www.Godaddy.com.
For example, let’s say Paul chooses the name “My Second Life” for his divorce-consulting business. This name meets the first few criteria: he loves it, it’s easy to remember, it describes his service of offering a new life to women going through divorce, and it’s simple, short and easy to remember. It misses out on one criteria as it doesn’t include words people are likely to be searching for such as “survive divorce”. But that’s fine — it’s hard to satisfy all the criteria.
