The following is a transcription taken from Explode Your Practice.
It seems to be split about 50-50 between folks who are career people and they are salaried employees, so they make a good living and all that. And then there seem to be a fair number, almost 50-50, of folks who are actually committed to creative life. Maybe artists, photographer, etc. So they are running their own business. I seem to get both. I get kind of the straight-laced salary folks who believe there is more to be had in relationship and the creative folks who seem out there to satisfy more of a creative need.
David: All right. Got it. So what I suggest you do for homework is flesh this part of it out. So in your target market really write down every characteristic you can find. Are they hip and happening? Are they straight-laced? What kind of income level? Where do they live? You are going to market different for relationship coaching in Wisconsin. Is it international? List everything you can. And then list things like, where do these people hang out. Like what do they read, what associations they belong to? Things like that. Just so you can get into their shoes a bit. Of who these people are that actually are going to pay you for your services
The following is an excerpt of one of David’s coaching sessions in Top Coaching Techniques.
David: Yeah, but what I can see is the possibility that like as you’re going through your roller coaster, she’s got her own version that she’s trying to move through and deal with it all, so I can totally get that if you called her – see, look at how confused you’ve been, right, and you’ve got me to help you through it. She’s on her own. Who’s going to help her through it? Her man? She’s probably not talking to him about it. So she’s dealing with that, and each time, if you do go back to her to try and get your need met, you can be turning her life upside down a little bit. So just something to bear in mind.
Client: Yeah, exactly. I was just thinking whether that’s actually selfish of me to actually do that.
David: Yeah. So the coaching is to stay present, stay aware in each moment, to check in with her as to what she wants and what would support her. If what would support her is not hearing your voice, then yeah, she’s made it pretty clear and you can decide if you want to do that, or if it’s more important to you to get your need met, which I suspect it isn’t, from what I’ve heard from you today.
The following is a transcription taken from Explode Your Practice.
David: So what does this brand really convey to people. Like when I see the NIKE ™ symbol I think of health, and exercise and action. So what do you want people to feel when they see your brand.
That’s an excellent question and I don’t have an answer to that. So looking at the key messages would definitely move me further along there.
David: OK great. Well I will suggest just a couple of things that are coming to my mind now and maybe you can extend on that for homework. One thing I thought of was romance. Because particularly, my feeling is that women are going to buy this more than men.
OK.
David: Women care more about their relationship. That’s their focus. It’s like not much is more important than their relationship. Whereas men can be more career-driven, like that. So if you work out that a large part of your target market is going to be women. Then perhaps romance could be one of the key messages. Another one that I got was security.
The following is an excerpt of David’s interview in Top Coaching Techniques.
David: Well I know you are, Ingrid, but there’s some people out there who may feel a little less than perfect. Now here’s the thing. Often, when we look for a relationship, and I include myself in this, often when we look, we’re looking because we don’t feel whole and complete on our own. We’re not happy and we feel lonely, and therefore we want a relationship to feel connected. Okay? That’s very common.
Ingrid: All right, so what you’re saying then is that we have to feel whole before we start looking?
David: You don’t have to, but it helps. It helps so much. What I would say is you want to be enjoying your life, and that is your number one priority. Actually, it’s your number one priority on the planet, we could say. You must be enjoying your life. So if you’re really desperate for a relationship – and there’s nothing wrong with that; many times I’ve been very desperate to have some company or have someone in a relationship – what you want to look at is whether you’re enjoying your life. If you’re not – which is very likely if you’re desperate for a relationship – you want to look at what you could do to your life to have it be more fun for you. Then, the irony is, if you spend a couple of months on this and you go and get your house looking the way you want it to look, you get your clothes looking the way you want them to look, you go to the gym – if that’s bugging you; only if it’s bugging you – and you really start enjoying your life – maybe buying that guitar and taking some lessons, and going out to that club you want to go at – you are going to be so much more attractive to everybody.
The following is a transcription taken from Explode Your Practice.
So you’re going to need some kind of summary.
So your homework exercise, what I invite you to do, is write down the key things that you would like to be able to reference for a person. Any key information about them, anything that will help with your coaching.
One thing I write down is strategies next to the goal. They may have a goal on relationship so I write the strategy next to the goal and I don’t want to have to keep coming up with new strategies every week. Ok are you going to clean up your life? Ok that is a strategy. Are you going to go out and meet as many people as you can? That’s a strategy and that way you can hold them accountable to having some consistency. That will let you have follow through in your coaching rather then week-by-week whatever happens.
The following is a transcription taken from Explode Your Practice.
And I understand the on the job quality of this, the on the job training but that is one of my security issues like the education.
David: And yeah I know why, so why don’t we talk about in our next session. One of the things we could talk about training. Because the way I see my job is, in this program the coach start program, is to set you up with a business structure and the confidence you need to coach without going into lectures and training. So definitely we will go through the checklist and get you to list fallback questions and in fact why don’t you do that for homework.
So you want me to come up with some possibilities?
David: Come up with 10 questions you could ask that might move somebody forward, have them look forward and create something.
Ok
David: Which, by the way, doesn’t require any knowledge on your part?
Because that I manage very well as a teacher I do that.
David: Does that lift your self-confidence?
David: Excellent! So, list 10 fall back questions. You’re going to feel insecure as a coach for at least 6 months.
