The following is an excerpt of one of David’s coaching sessions in Top Coaching Techniques.
Client: Well that’s it. I mean, that would be a hard question for me to actually go over there now, because –
David: But I’m wondering if you want that.
Client: Exactly. I mean, she wanted me to keep traveling with her, and I didn’t want to because I’ve done enough traveling, and I still don’t want to do that. So yeah, I don’t think I’d even make that.
David: Yeah, so it was interesting how I picked it up, the way you said it. You said to her, ‘I’m not going to go and do it because you don’t want that,’ but really you’re not going to come and do it because you don’t want that.
Client: No. Exactly.
David: That’s a very different place to come from. ‘This doesn’t support me, and it doesn’t support you, so it’s just really clear,’ rather than, ‘If you wanted me to, I’d be over there,’ which is sneaky, isn’t it?
Client: I guess I’m always trying to protect myself from getting sort of hurt, or giving away too much. I don’t want to seem like I’m this pathetic, slobbering thing that’s baying for her, which I almost have been. I think she lost respect for me when I was like that.
The following is a transcription taken from Explode Your Practice.
You’ll want to get a graphic designer to come up with and work with you to come up with some of those images. Whip up some logos. That kind of thing. But, then test it. Get people who are your perfect market. The kinds of people who you would love to come to you and hire you. And who can afford you, of course. And run it past them. Run past three or four different logos and ask them which coach would you hire or if you saw this on the web or in a magazine which one would you want to call. And ask them how it makes them feel, what kind of sense they get from the company from looking at it and see if they can find the key messages. See if it is coming through and if it does, you’re set. Your home and hosed as we say in Australia.
The following is an excerpt of one of David’s coaching sessions in Top Coaching Techniques.
David: Yes! It’s just coming to me some of the things that are going to become obvious just to throw in there – an upgrade special. You know, ‘I wanted to let you know we’ve got an upgrade special this month.’ That might go out in the third letter that they get. If, instead of a half page or full page, you get a two-page spread.
Client: That’s a very good point.
David: As you know, it’s so much easier than getting a new sale.
Client: That’s a good call, a very good call. I like it.
David: Great.
Client: Yeah, thanks for that. They’re good ideas and you’re right about the customer relationship management system, because if you don’t do that, you tend to just blunder on – making sales, making sales – and not following up on the sales you’ve got.
David: Then you lose the referrals, or you could lose a customer in the end, plus you lose your extensions. What you want is to make it so easy. When they go to renew, it’s like, ‘Oh, you know, I only want to work with people who are keeping touch with me every now and then, and who are handling stuff so that I don’t have to think about it.’
Client: Yeah, good call.
David: ‘ If they sold to me and I don’t hear from them again, it’s like every day I have to wonder if this was a good idea.’
The following is an excerpt of David’s interview in Top Coaching Techniques.
Ingrid: Yes. I think there’s a whole topic to talk about on dating, but just as far as my experience goes, David, the best dates are ones that you’re not just going to the movies or perhaps having dinner, but you’re actually doing something, like going bowling or going bush walking.
David: Yeah. I don’t recommend the movies unless it’s combined with something else, because in movies, they’re just there with you while you’re watching something else, you know? So something where you can talk or go for a stroll, and check out some cafes. You said how do you do that date thing. I’m going to give a tip here to the listeners, which is more important than almost anything else that I can talk about in this program, and that is you need to ask.
Ingrid: You’ll have to explain that.
David: You need to invite somebody. If you want a date, you need to invite somebody. You can’t just – I mean yes, there are ways, particularly for women, to look attractive and drop hints, and this and that, but basically, if you spot somebody who is at least remotely, possibly the kind of person you’d like to spend more time with, ask them. ‘Hey, you know what? I’m interested in doing some bowling or whatever, do you want to come?’ You’ve got to really put yourself on the line. One exercise I’ve given people before is, if you’re really hesitant about asking people, is get out there and ask ten people and make sure you get at least two or three no’s.
The following is an excerpt of one of David’s coaching sessions in Top Coaching Techniques.
David: Let’s talk about revenue, and I think it fits in really well with this other thing. You said you decided to pursue a loan to open a location and use someone else’s money, but then almost in the next breath you said, ‘I really need to focus on creating more revenue.’ I get nervous when the two of those are put together or when the two of those exist together. Talking really big picture stuff – what I’d like to see for you is that you create revenue, and then you launch into a location to expand an existing revenue stream, or one that you already know is going to be there. So that’s the big picture point. So, let’s say you’re going to launch a location and you do that over the next three months. What’s the worst that could happen? Do a little risk analysis.
The following is an excerpt of David’s interview in Top Coaching Techniques.
Ingrid: What about that ‘asking this person out’? Do you then proceed on to asking for their phone number? What’s the best way to do that?
David: Yes. Well, I’m not going to get into the masculine and the feminine, whose role is what, right? We’re just going to keep it practical for now because that’s a whole different topic. But once you’ve worked out who you’re after, and once you work out where they hang out, I do suggest a lot of dating.
Ingrid: Really?
David: I suggest a lot of dating. See, why try and work out, over just bumping into somebody every now and then, whether or not they’re the right person? You know, why not spend some time with them? Now here’s something that’s very important when you’re dating. Do not view this as an interview for your last partner. Right? That’s what happens, particularly because there’s a lot of pressure on women to get into a relationship in our society, so there’s a tendency to go out and think, ‘Is he the one? Am I going to stay with him? Are we going to be a couple?’ What I really suggest is that you view this as having fun. Spend some time with them, do something you really want to do, and take the pressure off. If it works out and you want to have another date, great. If it doesn’t work out, thank them for their time and say, ‘I really appreciate you coming out. It was great,’ you know, and we won’t do anymore.
