The following is a transcription taken from Explode Your Practice.
It seems to be split about 50-50 between folks who are career people and they are salaried employees, so they make a good living and all that. And then there seem to be a fair number, almost 50-50, of folks who are actually committed to creative life. Maybe artists, photographer, etc. So they are running their own business. I seem to get both. I get kind of the straight-laced salary folks who believe there is more to be had in relationship and the creative folks who seem out there to satisfy more of a creative need.
David: All right. Got it. So what I suggest you do for homework is flesh this part of it out. So in your target market really write down every characteristic you can find. Are they hip and happening? Are they straight-laced? What kind of income level? Where do they live? You are going to market different for relationship coaching in Wisconsin. Is it international? List everything you can. And then list things like, where do these people hang out. Like what do they read, what associations they belong to? Things like that. Just so you can get into their shoes a bit. Of who these people are that actually are going to pay you for your services
The following is a transcription taken from Explode Your Practice.
David: So what does this brand really convey to people. Like when I see the NIKE ™ symbol I think of health, and exercise and action. So what do you want people to feel when they see your brand.
That’s an excellent question and I don’t have an answer to that. So looking at the key messages would definitely move me further along there.
David: OK great. Well I will suggest just a couple of things that are coming to my mind now and maybe you can extend on that for homework. One thing I thought of was romance. Because particularly, my feeling is that women are going to buy this more than men.
OK.
David: Women care more about their relationship. That’s their focus. It’s like not much is more important than their relationship. Whereas men can be more career-driven, like that. So if you work out that a large part of your target market is going to be women. Then perhaps romance could be one of the key messages. Another one that I got was security.
The following is a transcription taken from Explode Your Practice.
So you’re going to need some kind of summary.
So your homework exercise, what I invite you to do, is write down the key things that you would like to be able to reference for a person. Any key information about them, anything that will help with your coaching.
One thing I write down is strategies next to the goal. They may have a goal on relationship so I write the strategy next to the goal and I don’t want to have to keep coming up with new strategies every week. Ok are you going to clean up your life? Ok that is a strategy. Are you going to go out and meet as many people as you can? That’s a strategy and that way you can hold them accountable to having some consistency. That will let you have follow through in your coaching rather then week-by-week whatever happens.
The following is a transcription taken from Explode Your Practice.
And I understand the on the job quality of this, the on the job training but that is one of my security issues like the education.
David: And yeah I know why, so why don’t we talk about in our next session. One of the things we could talk about training. Because the way I see my job is, in this program the coach start program, is to set you up with a business structure and the confidence you need to coach without going into lectures and training. So definitely we will go through the checklist and get you to list fallback questions and in fact why don’t you do that for homework.
So you want me to come up with some possibilities?
David: Come up with 10 questions you could ask that might move somebody forward, have them look forward and create something.
Ok
David: Which, by the way, doesn’t require any knowledge on your part?
Because that I manage very well as a teacher I do that.
David: Does that lift your self-confidence?
David: Excellent! So, list 10 fall back questions. You’re going to feel insecure as a coach for at least 6 months.
The following is a transcription taken from Explode Your Practice.
You’ll want to get a graphic designer to come up with and work with you to come up with some of those images. Whip up some logos. That kind of thing. But, then test it. Get people who are your perfect market. The kinds of people who you would love to come to you and hire you. And who can afford you, of course. And run it past them. Run past three or four different logos and ask them which coach would you hire or if you saw this on the web or in a magazine which one would you want to call. And ask them how it makes them feel, what kind of sense they get from the company from looking at it and see if they can find the key messages. See if it is coming through and if it does, you’re set. Your home and hosed as we say in Australia.
The following is a transcription taken from Explode Your Practice.
Product. You have your programmer going, newsletter up and an offer ready. You are getting a high hit rating. I am getting about 15 sign ups a day and 300 visitors. That’s 5% of people signing up, which is probably pretty good. You want at least a 5% sign up ratio. Then free web traffic. #3 is to get your product. And then #4 are you going to the Pay Per Click Engines. The best one I found is Google. I spend about, not sure it it’s per month, if it’s per month, about $400 per month. And I get $1000 in revenue through Google. So I’m making $600 per month through Google.
And it’s so easy.
