The following is a transcription taken from Explode Your Practice.
How do you do your email list? I know there is Microsoft Outlook I didn’t know how you manage your email list and ezines.
David: Well you have come to the right person. I am the expert on this. I can save you weeks of time. Don’t do how I did it. What I started well… I will tell you how I do it now, which is the ultimate. And you can choose that one. Then I will tell you the real cheap effective and free. The one I would do if I wanted to budget.
The system I use is Professional Cart Solutions. Here is something that you really should have. You really should have where people can – it’s got to be automated you don’t want to be subscribing them manually. You want them to be able to fill in a form that subscribes them. And ideally the newsletter is emailed to them right away. By an auto responder straight away. Something else that will save you a lot of time through the years is when you send out the email to everyone it includes a link at the bottom that has their specific email address in. Sometime you get emails that say unsubscribe, they send it by a different email address. It doesn’t say what email addresses subscribed to.
They say take me off the list and they are getting your stuff through a different email.
The following is a transcription taken from Explode Your Practice.
David: So you got a newsletter, quarterly if you don’t want to spend a lot of time. You then have a teleclass.
Hmm. OK.
David: I say do a teleclass because your internet is worldwide and for a teleclass it’s at least nationwide.
Got it. That’s a good point.
David: And it’s very easy, rather than doing a seminar and they got to come there. And you’ve got to hire the hall or whatever. Just do yourself an hour a month.
That’s a good point. OK good.
David: And if there are not enough people, maybe do it every 3 months. It keeps you in the loop, it keeps you focused, and it keeps you creative.
David: The whole point of this is simply that everyone has the ability to help someone else.
Great
David: Now what you need, you need 50 sessions under your belt.
Right
The following is a transcription taken from Explode Your Practice.
David: It’s that simple. And it doesn’t have to be with paying clients, what I say is get out there do the sessions, you can call them practice sessions but what I prefer to call them is exploratory sessions.
David: That way there is no pressure on you to be a guru because you’re exploring
David: Now if you went and did 50 practice, one off sessions and now of those people tuned into clients then you would still learn an awful lot about yourself and about coaching.
The following is a transcription taken from Explode Your Practice.
David: So lets talk about setting up the game and what the elements of a coaching career might be. Now I know you understand that week to week there will be a lot of improvising.
They are driving the car.
David: Yes they are driving it and a lot of things are going to come up and your job is not to tell them what to do but to simply question and help them along the path. I understand that you understand that. Now on top of that what we want to do is give an overriding structure so they have some kind of order. It’s like how do you play soccer without lines drawn on the field, that’s really silly. So let’s draw some lines and then they’ll play the game and then we will improvise as we go along in the game.
The following is a transcription taken from Explode Your Practice.
David: Ok now should we talk about web site structure? What makes the site interesting so they stay longer? What do these people want?
Which comes down to search words
David: Yes, but this is an indication. Most of the people that come to you, what are they looking for?
Change, Guidance, support.
David: OK. Change, guidance, support. And what is their problem?
They don’t know how to get off their backsides.
David: Well it might be. The problem is they hate their job. Some feel there is more than they can do. Some want someone to challenge them. Some are looking for direction. They know there is more. Connect with them by saying I know there is more. Write on the site, here is whom I serve. Is this you ding, ding, ding? Here is how I can help you. Here is a great idea for a sales letter. Go to life-coaching-resourcece.com/ep.htm. This is something I have been developing with the sales gurus. You can see if for yours. I list the problem, benefits, why the competition will not help them, I have testimonials at the right time then it talks about price and why it’s such a great price. You might find it over the top for you but look at it.
The following is a transcription taken from Explode Your Practice.
Suppose you had an alliance with the society of accountants. And you were providing them with something that would serve accountants and through that you formed an alliance with many many accountants who could forward your newsletter to their clients and have their name on the top of it. Maybe it’s an email newsletter that comes courtesy of Anderson Accountants.
Once a month, so they get something to provide their customers. It makes them look like they are providing more value. And building their relationship with customers. Their name is in it so they are keeping themselves in front of people more often. If it’s not your newsletter it might be your article. Which goes into their newsletter, which is probably even better. But, by going through the society of accountants if you can get that, that’s what Ernest Oriente, the guy that wrote SmartMatch Alliances, would call ‘hunting the big elephant’. And he says don’t spend too much time hunting the big elephant because you can get a very profitable alliance right under your nose.
