The following is a transcription taken from Explode Your Practice.
A tip, if you are turned down you can get a merchant provider in the States. Go to paysystems.com, given that they serve international cards, they charge more but I thought they were reasonable. They will deposit your funds to your account in any country. If you are in the US, I would suggest practicepaysolutions.com They are the ones that I am going with. I was with World Pay. I thought they were charging too much. One of the advantages when you get down the track that you want to use a shopping cart and a whole online eCommerce system is they work with the best shopping cart around. If you go to my web site and look at the newsletter and the link powered by it will take you right to it. But that is a big step. Initially to just get global clients you don’t need to do that. What I want for you is that you are really clear on your payment methods so you can make it easy for your clients.
The following is a transcription taken from Explode Your Practice.
David: So let’s just see if we can cover all the rules here. It has been quite a fast session for me where you get right into something. The time flies. Ok so we have. Oh the other element how about paying on time.
Ok
David: What a great way to demonstrate commitment. And last thing I can think of is that they have been ready for the call.
Ok. So they are ready with their notebook, their homework which I should now have a copy of.
David: And that they have generated what they want to cover in the call. Ok. It’s a real passive stance when they have come along to the call and say ok now what?
That will give me time to look over the material and…
David: Exactly and even if you don’t do that you can even work out what their actions could be for the next week. Have them do the coaching themselves so they can come up with solutions rather than rely on you. Ok and then you can build on what they do rather then replacing what they would do.
The following is a transcription taken from Explode Your Practice.
They will look for coaching.
David: That’s a bit of a myth. For you and I coaching is a big word, but they might be more likely to type in career advice or career direction. Try this, go to overture.com and look for the search suggestion box. You can see what people are searching for. You can even put in dream and see what comes out in dream and see if it is find a dream career or discover your dream career. I’m guessing for you the most searched phrase would be new career.
David: You might find 4 key words that work for you life career direction and you have it. It’s going to be hard to compete with everyone around the world for even career direction. And if you get someone from the UK, it probably doesn’t do any good. They want to find someone on hometown. So for whatever key words you choose add Melbourne. You can go for career direction, or career coaching, another word that should be prominent is Melbourne and Australia. You will get plenty of traffic and the right kind of traffic rather than if you were to go too broad.
Yes.
David: Key words. You can’t go for too many on each page. Let’s say you want your home page to have the keywords” career coaching, Melbourne and Australia. That would work out fine. Make sure each of these words or phrases are mentioned 4 or 5 times on your page. That way when you submit it to the search engines they will rate highly.
The following is a transcription taken from Explode Your Practice.
Just a couple of quick pointers on your letter. I will tell you what I think and you can ask questions at the end. There is no passion at the beginning of this letter. I am in the process of starting up my business; I’m looking for whatever. There’s nothing about the incredible joy of starting a coaching business and the profound privilege of actually being able to be a part of helping people with their lives. And if you want to say that you are scared to death, you can say that too. But, you are giving no sense of you. It’s just putting in some passion and some feeling. Letting them know who you are. Then they can relate to you and know what is really going on here. In your second line you say I am looking for people who are interested in my service. I would rip that out. And say something like, “I’ve created ten spots for people who are interested in having a discussion about their life and where they are heading.”
The following is a transcription taken from Explode Your Practice.
This takes time – at least 3 months. So you want to do this sooner rather than later. Once you are in the related to anything you want to sell. Then at overture find out which ones are getting searched on. Get your top 5 key words. If you go to Google ads you want to go for all the keywords. But the ones your programmers will put in the Meta tags will be the top 5. You might also, in your excel spreadsheet, say what the product is like, general coaching mission stuff. It’s more complex. But this is the top 3 keywords for this product.
