The following is an excerpt from the book Get Paid For Who You Are.

Don’t just take my word for it. there’s an internet website called www.killerstart-ups.com that reviews fifteen new internet start-ups every single working day. That’s about 4,000 start- ups every year — just the ones this site reviews — with subjects ranging from financial investments to resources for educators to evaluating tv shows to culinary tips.

The prospects are as limitless as the number of hobbies and interests you can think up. One website, www.itsthoughtful.com is all about a community of people who want to get ideas for gifts that matter to those they care about. Someone had to think up the idea, start researching gifts, and start connecting others who are interested in the same thing. for that matter, someone had to think of starting a website reviewing new internet start-ups!

What’s your passion, hobby, skill or experience? Can it be turned into a revenue stream for you? Yes it can, whether you like scrapbooking, deep sea diving, nifty new gadgets, lawn care, becoming a better parent, personal development, financial planning, or hiking in national parks. Whatever you like or love is something you can spend more time doing and make money while doing it!

The following is an excerpt from the book Get Paid For Who You Are.

Your business name should meet as many of the following criteria as possible, bearing in mind that it’s rarely possible to satisfy all of them:

• You are excited to tell people about it
•  It gives a sense of who you help and/or what problem you help them with
•  It’s simple, short and memorable
•  It contains at least one word that your potential customers would be searching for on the internet (known as keywords). For example, if you sell baskets, then having baskets in the name is important.
• The domain name is available. This means no-one has already taken this name for their website. You can check this at www.Godaddy.com.

For example, let’s say Paul chooses the name “My Second Life” for his divorce-consulting business. This name meets the first few criteria: he loves it, it’s easy to remember, it describes his service of offering a new life to women going through divorce, and it’s simple, short and easy to remember. It misses out on one criteria as it doesn’t include words people are likely to be searching for such as “survive divorce”. But that’s fine — it’s hard to satisfy all the criteria.

The following is an excerpt from the book Get Paid For Who You Are.

Until you’re clear on your target market, it’s too easy to wander aimlessly, wanting to help, but unable to. it’s like trying to run with your shoelaces tied together. When you are clear on who you want to help — your “target market” — you’ll want to tell everyone who’ll listen and forge ahead with energy.

a target market or niche is the group of people you’ve decided to help. You can narrow it down in lots of cool ways, including age, income, where they live, occupation, or what they need. a target market is very specific and helps you to focus your marketing efforts. Without it you can get too scattered to succeed.

Many people ask, “Why do i need a target market? Why can’t i offer my services to everyone?” after all, why would anyone want to turn away customers? it can feel limiting.

However, choosing a niche or group of people to focus on doesn’t keep you from working with other people outside of your niche. You’re still allowed to work with others when they come to you. Surprisingly, it increases the number of people who come to you because you’re more attractive; you’re clear, focused, working with the right clients and happy. More importantly, it makes it so much easier for the right clients to find you!

The following is an excerpt from the book Get Paid For Who You Are.

You can create a lifestyle of:

Location Freedom

The ability to live or travel anywhere in the world, including the simple joy of working from home.

Time Freedom

Being able to choose to work five days a week, or one.

Financial Freedom

Not having to check the prices when you buy things that bring joy to you and those you love and not having to worry about money again.

Inner Freedom

The freedom to be yourself, and to share what you know and love with the world.

The following is an excerpt from the book Get Paid For Who You Are:

Deep down you may not want to start a business for fear that people will think you’re greedy or involved in a “get rich quick” scheme. if that’s what you’re worried about, is it really more noble for you to hide your gifts and talents than to make them available to others?

Here’s an example. Let’s say you’re a counselor who’s really good at helping women over 45 move through the process of divorce. a woman comes to your website lost, anxious, depressed and panicked about what life might be like after divorce. even though she knows it’s the right decision, she doesn’t have the courage to divorce because it’s too scary and she can’t see the way forward. as she gets information from your website she begins to feel some comfort, peace and optimism; she begins to create some goals for herself.

Then, she subscribes to your newsletter and after two to three months she has received so much from your free tips that she’s ready to proceed with her divorce. So, she spends $47 on your ebook, downloads it and devours it in about five hours. She’s so excited and happy, she follows your action steps and she starts putting them into place. She’s empowered. a month later, she calls you up and says, “I’d like to hire you. i’ve saved up the money and i’d like to work with you.” So you work with her over the phone and support her through the process of achieving her goal.

Perhaps making money is a normal, healthy byproduct of helping others.

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Cheers, David