The following is a transcription taken from Explode Your Practice.

It seems to be split about 50-50 between folks who are career people and they are salaried employees, so they make a good living and all that. And then there seem to be a fair number, almost 50-50, of folks who are actually committed to creative life. Maybe artists, photographer, etc. So they are running their own business. I seem to get both. I get kind of the straight-laced salary folks who believe there is more to be had in relationship and the creative folks who seem out there to satisfy more of a creative need.

David: All right. Got it. So what I suggest you do for homework is flesh this part of it out. So in your target market really write down every characteristic you can find. Are they hip and happening? Are they straight-laced? What kind of income level? Where do they live? You are going to market different for relationship coaching in Wisconsin. Is it international? List everything you can. And then list things like, where do these people hang out. Like what do they read, what associations they belong to? Things like that. Just so you can get into their shoes a bit. Of who these people are that actually are going to pay you for your services