The following is an excerpt of one of David’s coaching sessions in Top Coaching Techniques.

David: Let’s talk about revenue, and I think it fits in really well with this other thing. You said you decided to pursue a loan to open a location and use someone else’s money, but then almost in the next breath you said, ‘I really need to focus on creating more revenue.’ I get nervous when the two of those are put together or when the two of those exist together. Talking really big picture stuff – what I’d like to see for you is that you create revenue, and then you launch into a location to expand an existing revenue stream, or one that you already know is going to be there. So that’s the big picture point. So, let’s say you’re going to launch a location and you do that over the next three months. What’s the worst that could happen? Do a little risk analysis.