Mentor Monthly #114: Why Am I Not Getting Clients from My Intro Sessions?
1. Announcements/Offers
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2. FEATURE: Why Am I Not Getting Clients From My Intro Sessions?
You keep offering free sessions to help bring in more clients. You think the sessions are going great, but at the end of the calls they say, “Thanks, but I’m not interested right now.” So why aren’t you converting these sessions into clients?
Who Are You Asking?
Who are you asking to sessions? Only people you know? Only people through your web site? It might be time to expand your reach. Offer sessions to people who you’ve just met or friends of friends. Keep looking for opportunities to extend the invitation.
The more invitations, the more times you can get a yes.
Are the people you are asking looking for big change or are they happy with their lives as they are? If they don’t want change, they may not be ready for coaching.
How Are You Asking?
When you ask for an exploratory session do you say, “Look, can you do me a favor and set up a free session with me so I can practice my coaching on you?” Or are you asking in a way that allows them to expect the invitation to coaching?
You can say, “Let’s have a call to see what we could work on that you could turn into your highest priority.” Or, “I’d love to find out what you are working on right now to see if I could help with that. Shall we set up a session?”
How Inspired Are They?
While you were doing your trial session did the potential client seem excited by possibilities? Maybe thinking, “I never thought I could have that, but now I know I can!” Or was it a more ho-hum experience? What can you do to generate that excitement?
Ask For Feedback
An important way of finding out what can be improved in your intro sessions is to ask the potential client. Ask for feedback at the end of the call or a couple days later. Ask questions such as:
- What did you think coaching might have provided you with?
- What did you get out of the call?
- Were you inspired by our session?
- What stopped you from signing up as a client?
* * *
Action:
1) Invite at least one person to an intro session whom you wouldn’t normally ask.
2) Ask for feedback from at least one client after an introductory session.
2) Share what you learned at the BLOG.
Enjoy,
P.S. Got a comment on this article? Please add it to the BLOG
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