MM #110: Gain More Clients with a Coaching FAQ
1. Announcements/Offers
Supporting the World and Ourselves
Can you imagine a charity model where you raise funds for a cause, and get paid at the same time? Some say it’s wrong, I say it’s brilliant. Join people like myself and Jack Canfield and other teachers at Humanity Unites Brilliance. Let’s end scarcity while reinventing the wealth (be it physical, mental, spiritual) around us.
Won’t you join me as part of my Impact Team? Join here:
http://solutionbox.hubhub.org/
Busting Loose From The Business Game
A new book has just been released that will rock your business and
career world. It’s called “Busting Loose From The Business Game.”
It offers a radical, amazing path out of the struggles associated
with playing the traditional “Business Game” — especially right
now with all the economic turmoil that’s in motion. If you’re open
minded enough to embrace the path, the results and transformations
you create will blow your mind. More about the book and a special book launch offer are here:
2. FEATURE: Gain More Clients with a Coaching FAQ
If you are drawing in clients with your website, you may be leaving potential clients unsure of exactly what you do. And a confused person is more likely to leave your site than email or call for an answer.
Why You Need an FAQ
People that hop on your web site are searching for answers to their problems. But saying you are a life coach or a business coach is too vague to make a connection. Bear in mind that a lot of people don’t know what coaching is. They haven’t had coaching before. They don’t understand the process.
A Frequently Asked Questions page gives them answers without making them work too hard to get them.
What To Include in Your FAQ
- How many sessions you hold each month
- If sessions are done by phone, web conferencing or face to face
- What happens if a client terminates their coaching before the end of the month
- Characteristics of who you like to work with
- The length of sessions
- Outline of a guarantee of service is one is available
- Description of how coaching works
- When and how clients pay for their sessions
- How long you normally work with a client
- Description of your specialities
- Any other questions and answers you receive often
Formatting Your FAQ
The format that has worked best for me is the question and answer format.
So it would look something like this:
What is your coaching structure?
We will have a 45 minute phone coaching session three times a month.
Would you like to see a coaching FAQ?
You can check out Flaven Clayton’s FAQ here:
http://www.life-coaching-resource.com/life-coaching-questions.htm
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Action:
1) List the questions you are most likely to receive from potential clients
2) Create your own Coaching FAQ
3) Share your Coaching FAQ at the blog
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Enjoy!
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