I have been playing with a little video.
Professionally, it’s one of the silliest things I’ve done.
If you’re interested:
1) Watch this 2 minute video:
http://www.solutionbox.com/freevideox.htm
2) Post your comment below.
Cheers!
David
P.S. The goal is to have fun, and to perhaps get some
viral signups and even sales.
P.P.S. If appropriate, feel free to share it with your
crazier friends!
Hiked yesterday and loved it – truly magical. Meeting nice women with the kind of energy I’m seeking. Feels good. (Maybe a partner is not critical – maybe I just want this energy).
Meeting more people – and thinking would like to meet more people through yoga, and 5 rhythms dancing. (Not that I’m into dancing so much, but I really enjoy the people who are!) Also the Wed night skate, and orgasmic meditation are invitations which draw me. More incense and candles basically.
Using the online dating sites a lot – I figure I should fully have the experience before the phase passes. (quite similar to computer game addiction, or any other addiction really). It’s fascinating to watch myself do this because I’m meeting women every week through parties, friends, or even on the subway. So why do I play with the dating sites, where I seem to be Searching for a magical being in a muggle stream? I think because it’s entertaining.
I’m feeling funny about working – often just wanting to avoid it, escape, like it’s too much to handle. Maybe too many projects. Not sure what the resistance is. The projects really have value to people though, and will bring in revenue, so I plough forth. I actually have a big store of IP to release to the public.
Loving the freedom of not HAVING to do anything, and being in my quiet apartment in NY. And already I have tickets to Germany July 12 to do Paul Lowe and see Sonja. Considering Young Entrepreneurs Conference in Chicago, Burning Man, Harbin Hot Springs. That would probably be way too much travel for this extroverted hermit 😉
Noticing how beautiful some of the men in my life are. Appreciating the masculine energy around me as well as the feminine.
Love and fun,
David
For Serious Players Only…
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How to Get Your Sales Letter Written and Designed for Much Less than You Think
If you have a nagging feeling that you could be pulling in more clients and revenue if your website was more sales focused, but you’re not quite sure what changes to make or how to make them, then you’re in luck!
Andy O’Bryan is the copy writer I use for three reasons: 1) He writes great copy, 2) He has low rates, and 3) He specializes in copy for coaches.
To quickly expand his client base, Andy’s agree to offer my whole list the same low rates:
For the next two weeks you can get a sales page written and designed for just $897. Or if you just want something written it’s only $697. If you’ve shopped around at all, you know how low this is.
If you want a great sales page, or even a great email to send to prospective clients, I recommend you jump on this offer now, before his rates jump up:
http://www.solutionbox.com/copywriting.htm
FREE ‘Limitless Wealth’ of the Sleeping Lion CD Helps You Awaken to the Power of Your Human Potential
You are operating at only 15% of your potential right now.
Would you like to accomplish more in less time and with less effort?
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LIMITED TIME OFFER for ‘MentorMonthly’ Subscribers
To receive the Free Limitless Wealth CD, along with the special bonuses included in this offer, you’ll need to order by 11:59 pm – June 17, 2006
http://www.solutionbox.com/wealthcd.htm
Last issue we learned about turning web visitors into sales with our interview with Andy O’Bryan, a master copywriter who specializes in writing for coaches. This week we continue our interview…
6. Do you need to write copy for search engines as well as people?
There’s an old saying (“old” on the Internet means 5-10 years): Content is king. The search engines love juicy content on websites, which is why blogs usually have good traffic. Search engines like Google and Yahoo are constantly changing their criteria for how your site is found, so a good rule of thumb is to always write copy with the needs of your prospective client in mind.
If you were looking for the services you offer, what words would you type into a search engine? Write down about 20 of them and craft them into your copy, or give them to your copywriter and make sure that person does it. Provide them with what they’re looking for, using the terms and phrases they might use, and the search engines will follow.
7. What makes good web copy?
Websites are like billboards on a highway. You only have a second or two to capture the attention of your visitor. If you don’t then they’re gone, on to the next website. So the headline of your page needs to be extremely powerful. It needs to draw them in and give them a reason to stay with you.
Then you need some mini-headlines throughout your copy to keep the reader riveted. Your copy, the sales letter itself, should be written in the context of you being the answer to their problem. First, establish the problem, reminding them of why they are there, empathize with them, then tell them that you are the one to solve it and why.
Tell a story or anecdote that relates to their problem if possible. People like reading stories, personal tales of triumph. Also include success stories and testimonials of others. As many as possible.
Have a strong guarantee. The stronger the better. Many people still don’t feel comfortable making an online purchase, so you need to set their minds at ease.
Don’t sell to them. People like to buy, but they don’t like being sold to. Good copywriters know how to walk this tightrope. Entire books have been written on this topic, but this is a bird’s eye view.
8. What kind of results have you seen when people get better copy?
I’ve seen people go from having zero sales to having over a 5% conversion rate in just a week after having their copy or website redone. There’s nothing like the feeling of making sales online. I’ll never get bored of it.
Other people have raised their conversion rates significantly by just changing their headline or design. It’s really amazing how better copy or a better looking presentation of that new copy can make such a huge difference.
9. What should coaches do right now to improve their sales results?
Look at your conversion rate. If it’s below 2% then there are steps you can take to improve it. Try changing your headline, or take out some of your links. Links that don’t point to your payment system are just sending people away from your sales process.
Speak with a good copywriter who won’t charge you an arm and a leg. Many copywriters charge in the thousands of dollars, but there are just as many who do not, and are just as good.
***
Thanks for your important information, Andy!
Andy has kindly offered a free critique to all MentorMonthly subscribers, for a limited time only. Jump in now before he changes his mind!Just email Andy at ajobryan @ aol.com (without the spaces) and he’ll tell you what you can do to your site to get better sales immediately.
1. Find out your conversion rate
2. How are you going to get a better conversion rate. Let us know your changes at the blog.
3. Get Andy’s free report, “10 Ways Your Website is Leaving Gobs of Money On the Table”. This report will pinpoint some of the trouble areas on your website and tell you how to fix them quickly and easily.
Available now as a free download in pdf format at:
http://www.solutionbox.com/copyreport.htm
My Mentor – Life changing seminars
Paul Lowe is an original. His unique view of the world and its future encourages us beyond what we normally think of as possible or impossible. From a perspective rooted in his own diverse experience, he addresses our everyday issues – relationships, money, health, sexuality, parenting, career, communication – with wisdom, compassion and, perhaps most importantly, humour. An encounter with Paul is always provocative, meaningful and entertaining. And for many people, it’s a life-changing experience. His seminars and workshops are a rare opportunity to gain an insight into the work that he does – and possibly open the door to changing your life. Plus – the guy is fun!
Meet Paul Lowe this summer in London, Berlin, Vienna:
http://www.solutionbox.com/paulevents.htm
(If you make it to Berlin July 18 – you’ll see me there! David)
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‘Limitless Wealth’ of the Sleeping Lion CD Helps You Awaken to the Power of Your Human Potential
You are operating at only 15% of your potential right now.
Would you like to accomplish more in less time and with less effort?
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Where do I go for coaching?
One of the biggest influences on my life has been Paul Lowe.
He’s pretty bright, very loving, and lots of fun.
I’m happy to bring you one of his articles, so you can get some Paul flavor.
If it really calls to you, you can join me in Germany at one of the groups in July. (See the ad above)
* * *
“We each live in our own individual world. It may not look like it, but 6 billion people live in 6 billion separate realities.
The way we see and experience the world is determined by how we grew up, the attitudes, opinions, beliefs and limitations we were given. In other words, by the conditioning we received to our minds and emotions.
This conditioning effects the way in which we see things. It is as though we are looking out of a window with curved glass — everything appears distorted. This distortion is created by our conditioning.
We think that which we see is the way things are, but it is not so. We are actually seeing through the distortion of our conditioned mind and this puts a spin on to our whole life and how we perceive ourselves. It is a huge handicap and certainly prevents us from reaching our maximum potential.
When we begin to disconnect from our mind and its fixed opinions an unexplainable mystery happens — life gets easier and better and better. Everything starts to click into place. Anger and judgment dissipate, a feeling of freedom descends and a gentle peace starts to permeate our whole being.
With that phenomenon comes another phase that keeps us moving and growing. We begin to recognise that life presents us with what we need to evolve into our greatest potential as a human being.
To take advantage of this possibility be more adventurous, experiment, take a few risks. More aliveness happens in unpredictable situations. You only have one short life, and this is it. Live it to the full — and don’t take it too seriously. Have fun!
With love… Paul
* * *
Thanks Paul!
Best Regards,
David
P.S. If you have any comments on this newsletter, we’d love you to share them here on the blog .
P.P.S. If this speaks to you and you want to take it further – you can join the great global community of people who have formed around Paul. I’ll be at the Berlin event myself July 18: http://www.solutionbox.com/paulevents.htm
I’m thrilled to be back in New York!
Sure – travel is exotic and fun. But I really need to balance that with my safe, secure cave. It’s WONDERFUL to be back in my NY apartment. I’m seeing friends, enjoying Central Park, bought an acoustic guitar to brush up on the songs I used to play as a one man band, and I’m having fun dating.
I plan to be in Germany in July/Aug for the Paul Lowe group, then it could be another Young Entrepreneur’s conference (Chicago), Burning Man (Nevada), and Harbin Hot Springs (California). (I know I can’t do all that – I’ll burn out – but I’ll do some of it)
Business wise, things are good. We look to launch four products this year (one will be a re-launch) and the word just keeps spreading. Feeling an urge to do more teleclasses; to have more contact with the growing community getting these newsletters (i.e. you!). And I’m working with one of my most delightful clients ever – she’s quite a lady, quite a coach, quite a being – hi Joelle 😉
David
What People are Saying About ’10 Super Coaches’
To find out how 10 ordinary coaches are earning $30,000 to $1.4 million per year, and how you can do it too, click here:
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“I have enjoyed and most of all gotten inspired by reading “10 Super Coaches Share their Secrets”. This is a tool for every coach to have when they require inspiration and/or different ideas to explore, when building our practices.”
Martha Tellez
Australia
“David, the product is awesome! I cannot express it any other way. I’m still digesting the nuggets on every page and relishing every interview. Thank you for the your brilliance in its development.”
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USA
Visit http://www.10SuperCoaches.com
How to Get Your Sales Letter Written and Designed for Much Less than You Think
If you have a nagging feeling that you could be pulling in more clients and revenue if your website was more sales focused, but you’re not quite sure what changes to make or how to make them, then you’re in luck!
Andy O’Bryan is the copy writer I use for three reasons: 1) He writes great copy, 2) He has low rates, and 3) He specializes in copy for coaches.
To quickly expand his client base, Andy’s agree to offer my whole list the same low rates:
For the next two weeks you can get a sales page written and designed for just $897. Or if you just want something written it’s only $697. If you’ve shopped around at all, you know how low this is.
If you want a great sales page, or even a great email to send to prospective clients, I recommend you jump on this offer now, before his rates jump up:
http://www.solutionbox.com/copywriting.htm
Coaching TeleSummit – On Now
If I had to pick one of the biggest frustrations in the coaching industry, I’d have to say it’s specializing – working inside a niche.
To make the niche discovery process easier and more informed, join the 5-day ‘coaching niche exploration’ event. Here are the details….
————————————————-
What: Coaching Mastery Telesummit When: May 22-26, 2006
Where: Over a telephone bridgeline
Hosted by: Josephine Romano, Green Mountain Life Coach
Sponsored by: ACCPOW
Register: http://www.solutionbox.com/telesummit06.htm
Sales copy is simply what prospects read – and hopefully what turns them into customers.
Too many coaches put up their web site, write their copy and nothing happens. We’ve written many articles on getting traffic to your web site, but what if people are visiting your site and you still aren’t getting clients or customers? It could be your web copy.
We interviewed Andy O’Bryan, a master copywriter who specializes in writing for coaches to find out how you can improve your web copy.
1. How important is the copy in selling your services or product on the web?
It’s critical. You can be the best coach in the world, but if your copy doesn’t express that to your website visitors then it doesn’t matter. The most talented people aren’t necessarily the ones who make the most money online. It’s the people with the best copy-and the best traffic generation methods–who bring in the most clients.
You should spend just as much time crafting your web copy as you do with any other aspect of your business. If you don’t have the time to devote to this, then you should hire an expert to do it for you.
2. What is the biggest mistake you see that coaches make with their web site copy?
Coaches have too much that they want to convey to potential clients about themselves and what they offer. As a result, in their effort to try and say everything on their minds, they confuse their website visitors.
Confusion is never a good thing when it comes to finding new clients on the Internet. This confusion results in the visitors clicking away to a competitor. You only have a few seconds to grab the visitor’s attention, and only a few seconds more to hold it.
To fix this you need to focus your website on your marquis service and sell that. Concentrate all of your efforts on the one singular thing that you do best and that has the most powerful benefit to your potential clients.
Another big mistake is not capturing your site visitor’s email address. Use a special report, ebook or ezine to persuade them to give you their information, then you will be able to pursue the sale after they leave. People usually don’t buy on the first visit to your site, so this is very important.
3. Where is the best place to put your bio?
You should frame your bio into the text of your web copy. What you’ve done, your experience, your education history, your credentials, your qualifications, etc. should all be presented to the reader in the context of making a sale. How does your experience help the potential client? What do you bring to the party that they can’t get from anyone else?
So a bio doesn’t have to be a 2-3 paragraph summary. Instead it should be sprinkled strategically into your site, using specially crafted sales copy with the ultimate goal of bringing in new clients.
4. What does conversion rate mean?
Your website’s conversion rate is how you measure your success online. To arrive at your conversion rate you take your sales in a given time period (one day, one week, or one month) and divide that number into your number of unique visitors to your site in that same period. If you don’t know how to find the unique visitors to your site, check with your webmaster or hosting company. They will tell you how to access this information.
For instance, let’s say in one week you make 20 sales of an ebook you wrote. If the number of unique visits to the website that sells the ebook is 1,000 during that same week, then you have a conversion rate of 2%.
If you have a conversion rate of 2% or higher then you’re doing pretty well. If it’s less than 1% then you need to rethink how you are presenting your services. The most likely culprit is your web copy.
5. Why do we need to know our conversion rate?
A knowledge of your conversion rate is crucial to successful online marketing. Without a constant grasp of it you won’t know if what you’re doing is working or not.
If you made the 20 sales we mention above but you had no idea how much traffic you had coming to your site, then you won’t know whether this 20 sales is an achievement or something to be improved. You could have had 10,000 visits to your site in that week, which would make your conversion rate .2%, which is terrible.
Without a working knowledge of how to arrive at your conversion rate, and the utilization of that knowledge on a regular basis, you could be lulled into a false sense of security about your sales figures, which could be devastating to your business.
***
In part II, we will find what makes great sales copy and learn the answer to the question, “Do we need to write for search engines?”
Andy has kindly offered a free critique to all MentorMonthly subscribers, for a limited time only. Jump in now before he changes his mind!Just email Andy at ajobryan @ aol.com (without the spaces) and he’ll tell you what you can do to your site to get better sales immediately.
1. Take at least one idea from above and rewrite some of your web copy. Let us know your changes at the blog.
2. Get Andy’s f.ree report, “10 Ways Your Website is Leaving Gobs of Money On the Table”. This report will pinpoint some of the trouble areas on your website and tell you how to fix them quickly and easily.
Available now as a free download in pdf format at:
http://www.solutionbox.com/copyreport.htm
Enjoy!
David
P.S. Got a comment on this article? Add it to the BLOG
P.P.S. Any Questions? http://www.SolutionBox.com/support.htm
Make Your Own Coaching Career with the CoachStart™ Manual
After years of hands-on research, including personally mentoring sixty coaches, I’ve compiled everything I know about starting a successful coaching practice in one easy-to-follow manual.
Learn how to set up your businessand get clients.
And I’m so excited to hear such great feedback:
“The Manual has been a great help in taking a number of decisions, such as what people to concentrate on. The exercises in the Manual were helpful – AND have encouraged me to have faith in my skills as a coach! Your manual has also encouraged me to approach people for a trial session. Thank you.”
-Ria Ordelman
The Netherlands
o-g @ xs4all.nl
“I’ve already recouped the costs of the First Fifty Clients and the CoachStart Manual in coaching fees in 3 weeks.”
-Eddie Smith
United States
coachingtoday @ cs.com
www.lifecoachingtoday.com
Visit The CoachStart Manual
Please use our new support page instead of emailing
This email address is no longer monitored. Instead visit our new Support Center for instant access to answers and the ability to send tickets to Customer Support.
Last issue we gave the first four steps to the ideal exploratory session:
1) Set the context of the session
2) Locate their ‘Hot Button’
3) How a coach will make the difference
4) Commitment
Let’s continue our outline of the Ideal Exploratory Session, beginning with….
Find out their objections, fears, doubts – if any – to working with you. Allow them the time for this and really hear where they are coming from.
1. Schedule at least 10 Exploratory Sessions for the next two weeks- call, email, or see them in person and get the sessions set up
2. Role play with a friend to practice dealing with objections
3. Let us know at the blog how your exploratory sessions went
* * *
Hungry for more?
You can find a step by step outline of the exact trial session I used to build my successful global practice in The CoachStart Manual™.
Enjoy!
David
P.S. Got a comment on this article? Add it to the BLOG
Copyright 2018 David Wood.