The following is taken from David’s interview with Anna Dargitz in 10 Super Coaches.
What was most disheartening for you while building your practice?
Marketing was disheartening. I’m not a traditional sales person. In my day, the law of attraction was addressed but there was no hand-holding through the steps of marketing with authenticity. I bought and read all the power and guerrilla networking materials. I tried a bunch of them. They only blocked my natural flow. So I set out to write my own workbook and teleclass on marketing that focused on authentic affiliations and partnering. I eliminated anything that seemed phony to me. I was interested in soaring with strengths and delegating weaknesses to affiliations and partners who were strong in the areas of our weakness.