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Mike Turner on Getting Clients

Posted by David Wood

The following is taken from David’s interview with Mike Turner in 10 Super Coaches.

In order, what where the top three sources of your clients in the first 2 years?

From people who had been clients in the time before I was a self-employed coach. The work arose from on-going conversations with them about what I was doing and what the challenges facing them were. This was the main source.

From my website – this only brought a few clients but one at least has now been with me for 6 years off and on.

From a magazine article which mentioned me.

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Email Scripts to Turn Friends Into Subscribers

Posted by David Wood

The following is taken from Get Paid University.

An easy way to start your subscribe list is with people you already know. To turn your current contacts into newsletter sub- scribers, don’t just dump all your contacts into your newsletter database. This is a huge mistake – I hate it when people assume I want to receive their newsletter just because I know them, and don’t give me the option to subscribe. Don’t you? You want people to opt in – you want their permission. So, here’s are two sample sample emails that you can send to your current con- tacts two days apart.

By doing this, you email people twice and that’s it. It’s a great way to share what you’re up to and to ask for help without spamming your friends.

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How Do I Keep Them Coming Without Product?

Posted by David Wood

The following is taken from Get Paid University.

Well, the way I did it was just writing articles of value. I would solve a problem that they have. I’m going to go right now and you guys can do this too. If you go to solutionbox.com, I’m sure you could type this into the chat room /archive.htm and I’ll say it once more, solutionbox.com/archive.htm. Wow, you look at that and you’ll see 95 issues of the Mentor Monthly Newsletter and then below that there are 52 issues of Create a Life You Love Newsletter, and I don’t think they’re all in here. I don’t think we put them all in the archive.

Now, Mentor Monthly is about building a coaching practice. Here are some topics. The Vision Teaser Technique, technique you use with your client. How that came about is I used it with somebody by accident. I think I was coaching a woman and I got on the coaching call and I pretended that I was a customer calling to attend the restaurant that I knew she wanted to create. She wanted a Japanese restaurant combined with a wonderful modern gardens and I pretended to be a customer. I said, “Hey that should be called something.” We called it the Vision Teaser Technique and I wrote an article about it.

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Ginger Cockerham on Choosing a Training School

Posted by David Wood

The following is taken from David’s interview with Ginger Cockerham in 10 Super Coaches.

Are there any particular school(s) you would recommend?

I am a Master Certified Coach with IFC and a Certified Mentor Coach with Coachville. Also, I am a certified Teleclass leader at Coach University and at the Graduate School of Coaching at Coachville. I encourage clients to explore credentialing with quality organizations who train significant numbers of coaches that impact the industry. To be connected to a strong community of coaches is one of the most wonderful things about coaching.

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Jim Earley on Coaching Start Up Costs

Posted by David Wood

The following is taken from David’s interview with Jim Earley in 10 Super Coaches.

Roughly how much capital/money did you spend in the first 6-12 months, and on what?

I already had a computer. I would have purchased my time and billing software ($200), and initial business cards ($30). My ongoing expenses would have included, paper, envelopes and postage, membership dues, meals, and automobile expenses.

After a year or so, I spent the best money ever on a high quality business card with a particularly evocative label. I bartered the design, and spent $400 on the cards. They were cool. Made a statement. Got noticed every time I used them. Bolstered my confidence, big time.

Some time later, I had a brochure printed. My attitude towards brochures is that they might be an important process to experience, but they’re probably not an important tool to have.

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Your Coaching Bio

Posted by David Wood

The following is taken from Get Paid University.

The purpose of your coaching bio is to answer the question, “Are you qualified to be my coach?” That may sound scary, but remember, you only need to be one step ahead of your clients in order to help them and in order for them to want what you have! It does not mean that you need a million academic de- grees or a thousand hours of coaching.

When you put together your bio, you might be surprised at how qualified you are. I’ve seen many coaches blossom once they put pen to paper and see for themselves how professional and accomplished they not only sound but are.

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Copyright 2018 David Wood.

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