Inner Firewalking

Marcia Reynold’s Most Effective Methods to Find Clients

Posted by David Wood

The following is taken from David’s interview with Marcia Reynolds in 10 Super Coaches.

What method did you find most effective in getting your initial clients, and what advice would you give to coaches trying this method?

Go be visible, whatever this takes. Tell people what you are doing. Network wherever you can. Speak, write, and give seminars. The more people that know you and like you, the more the referrals will come in.

Also, get your own coach immediately, even if funds are low. Your coach will get you up and running quicker than if you try to do it by yourself. And your coach will help you clean up your own life so that you are more attractive to others.

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Adding Product to Your Website

Posted by David Wood

The following is a transcription taken from Explode Your Practice.

Product. You have your programmer going, newsletter up and an offer ready. You are getting a high hit rating. I am getting about 15 sign ups a day and 300 visitors. That’s 5% of people signing up, which is probably pretty good. You want at least a 5% sign up ratio. Then free web traffic. #3 is to get your product. And then #4 are you going to the Pay Per Click Engines. The best one I found is Google. I spend about, not sure it it’s per month, if it’s per month, about $400 per month. And I get $1000 in revenue through Google. So I’m making $600 per month through Google.

And it’s so easy.

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Start Writing

Posted by David Wood

The following is taken from Get Paid University.

Once you’ve answered these questions, see what theme or key points pop out at you and start writing your bio. Remember to include items that will help people form a connection with you. For example, if you’re a mother, mention it. Or, if you’ve been married and divorced and made it through the process, include that. Make sure that your bio is not just a list of accomplish- ments but that it shows who you are as a person.

You can also draw a tie between your prior work and coach- ing in your bio. If your background and training are a close fit with coaching, mention how it was a natural progression. If they’re completely at odds with coaching (is there such a field?), you can mention why you’ve made the switch.

If you get stuck, surf the internet and find other coaching bios that appeal to you. Do you have something in common with these people? Reading their bios might help you remem- ber experiences or accomplishments you have that relate to your coaching practice. Use them!

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Using Credit Cards

Posted by David Wood

The following is an excerpt of David’s interview in Top Coaching Techniques.

Ingrid: Should we even have a credit card?

David: You can have a credit card, but only if you can control your spending and pay it off every month. If not, you can rip up your card or freeze it in a block of ice so you can’t charge at the spur of the moment.

Ingrid: I know someone who has done that.

David: Only use it in a real emergency.

Ingrid: Do you have a credit card?

David: I have two, actually. I love my credit card for the frequent flyer miles. But, only have one if you are controlling your expenses and saving. Next, list everything that you spend money on. Next to it write, ‘Is this something I could easily cut with no pain, with some pain, or I would rather cut off my left leg?’ Then look at how much you would save each month if you slashed this expense.

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Philip Cohen on Charging Clients

Posted by David Wood

The following is taken from David’s interview with Philip Cohen in 10 Super Coaches.

What advice would you give coaches about charging clients?

Often new coaches undervalue their services. I believe in charging clients what you are worth. However, when starting a coaching business, there are two reasons to have clients: to make money and to have someone who can help you expand your skills. I like the idea of having a set fee and being willing to reduce it for a period of time to make it easy for someone to become a client. As they work with you, they will see your value and be willing to pay more.

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Michael O. Cooper on Finding Clients

Posted by David Wood

The following is taken from David’s interview with Michael O. Cooper in 10 Super Coaches.

What method did you find most effective in getting your initial clients?

I asked friends and colleagues at my employer to try it out. I didn’t have a structure to master the complimentary session then, so it often turned out that the client was uncoachable or just doing me a favor. I did attract a few clients this way, but with a structure, I would have spent less time working too hard for little return.

Did you coach your friends and colleagues? If so, what invitation did you use that worked best and felt good for you?

I have coached friends and I’ve had incredible experiences – both good and bad. My recommendation is to refer your friends to other coaches you trust. Even though I had a few positive experiences, the relationship changed in a way that I was not prepared to accept at times. I also did not establish sufficient boundaries when working with a few friend clients – they would call me at all hours for coaching – one even asked me to coach him through a situation at a party while he was intoxicated.

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Home

Marcia Reynold’s Most Effective Methods to Find Clients

Adding Product to Your Website

Start Writing

Using Credit Cards

Philip Cohen on Charging Clients

Michael O. Cooper on Finding Clients