Inner Firewalking

How To Capture E-mail Addresses

Posted by David Wood

HOW TO CAPTURE EMAIL ADDRESSES

Well consider…how did I get yours?

Really – what did I do? Did I come to your house and ask for it?

Did I sit back and hope you would click on the contact page?

Did I offer a link that says ‘Free Newsletter’? (We’re getting warmer….)

You want to offer your visitors something of COMPELLING VALUE. Something exciting, something hot.

These days, if all you have is a ‘Free Newsletter’ link, then quite frankly you don’t deserve online customers. That’s now ~ancient~. People are overloaded with email, and there are hundreds if not thousands of ezine offers all over the web.

Here’s what is hot now.

FIVE HOT THINGS TO PROVIDE

1) Free report

2) Top Ten List

3) Mini e-Course (like the one you’re reading!)

4) Free audio seminar

5) Free CD (Hint: have them pay for postage, so you know they are serious)

Just make sure the freebie solves a problem they have. Let me repeat that. Your information must solve a problem.

Will you save them time?

Save them money?

Give them peace of mind?

Have you noticed that internet marketing really is a set of strategies that can be learned? Anyone can do this!

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Coaching Structure vs. Random Sessions

Posted by David Wood

The following is an excerpt from the CoachStart Manual.

Many new coaches I work with make a very simple mistake in their early sessions. “How did your Exploratory Session go last week?” I ask. “Great!” they say. “I’m going to call her next week to set up a time for another session.”

Can you see what’s missing here? They are still not this client’s coach. They are just someone to talk to if the client has time next week and still feels interested in coaching next week. You know how you can pick up a self-help book whenever you feel like it and put it down when you feel like it? In the above example the coach is playing the role of the book! That’s not coaching. Or more precisely, it’s not a Coaching Structure.

One thing that separates coaching from many other professions is the client’s commitment to his/her coaching goals and to a particular time frame working with the coach. This way, it doesn’t matter if the client gets busy next week. Their session is scheduled for 3pm Thursday, and that’s that.

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Nurturing Yourself

Posted by David Wood

The following is an excerpt of one of David’s coaching sessions in Top Coaching Techniques.

Client: I just felt like driving. I thought I could just keep driving, and driving, and driving.

David: Right.

Client: No worry about where I’m driving to, just keep driving.

David: Well you’re allowed to do that. Now you put something down near the bottom of the form, where you said, ‘I want to find ways of loving me and nurturing me.’

Client: Yeah.

David: Now I think that you’re doing that. I think that’s exactly where you are. I set up a context or a perspective for this call before we spoke, and the context that I created was healing and nurturing. I think you’re doing that. When you go to a therapist, you are loving yourself. You’re saying, ‘I’m worth taking care of.’ When you go to a financial planner, knowing that finances is something that’s bothering you, you are loving yourself and you’re taking care of yourself.

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Do’s and Don’ts for Coaching Sessions- Part 2

Posted by David Wood

The following is an excerpt from Top Coaching Techniques.

6. DON’T

Allow your client to be afraid of bigger than life goals.

Use Jack Canfield’s “Rule of 5”. Encourage your client to do 5 specific things that will move them toward their goal each day. Make sure that the tasks are simple and will help to create momentum.

7. DON’T

Assume you know what a client is going to say.

Stay present to what your client is saying right now.

8. DON’T

Focus on what you want for your client.

Focus on what a client wants to achieve.

9. DON’T

Let a client waste your time by consistently being late or forgetting sessions.

Set standards and procedures on lateness and lost sessions.

10. DON’T

End sessions abruptly.

Ask clients towards the end of the session what they got most from this session.

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Do’s and Don’ts for Coaching Sessions- Part 1

Posted by David Wood

The following is an excerpt from Top Coaching Techniques.

1. DON’T

Give your client all the answers.

Draw your client out. Help them to come up with the answers themselves by asking questions.

2. DON’T

Allow your client to set “negative” goals. (I want to lose weight. I want to get rid of my spouse.)

Help your client to set uplifting goals that feel good when they say them. (I love my healthy, energetic body! I am thrilled to be in this loving relationship!)

3. DON’T

Stick to a session plan no matter what comes up during the session.

Be flexible and willing to help a client explore issues as they arise. Issues can affect many areas and be the very thing blocking their success.

4. DON’T

Be afraid of feedback as a coach.

Ask for and use any feedback you can get to improve your coaching skills. This will keep you clear on how you are reaching your clients.

5. DON’T

Wait until the end to ask for a referral or testimonial.

Have your client write a testimonial AS IF they have achieved all their goals with your help. This will get your client clear on how they expect you to help them.

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The Power of Information Products

Posted by David Wood

How can you clone yourself so you can help a limitless amount of people learn your valuable information, 24 hours a day, 7 days a week – and get paid for it?

The secret is to create information products and sell them on your website. Products will enable you to get a passive income – to make money while you sleep or go on vacation.

If you create products that can be delivered electronically over the internet (e-Books, downloadable audio, downloadable software, etc.) then you can have a fully automated system.

Picture this… A person visits my website featuring one of my products. I “talk” to them through the audio message on my website underneath my photo, and in the text on the page. They decide to request more information. Three weeks later after reading three autoresponder messages containing valuable information, they come back to my website and purchase the product online. The download link to the product arrives in their inbox minutes after their credit card is processed – automatically.

What do I have to do to sell that product to that customer? I just build the automated system once (and tweak it to improve it occasionally). Now imagine 100 customers – or 1,000 customers, or 10,000 customers doing the same thing as the first customer. How much more time and effort did I have to exert to sell to the extra 9,999 customers? Zero. How much did delivery of the product by sending out a download link cost me? Only the small cost of the automated system to run.

Can you see the potential? I do. Sometimes I get so excited I have to hook myself up to a chamomile tea drip to calm myself down. 😉

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Home

How To Capture E-mail Addresses

Coaching Structure vs. Random Sessions

Nurturing Yourself

Do’s and Don’ts for Coaching Sessions- Part 2

Do’s and Don’ts for Coaching Sessions- Part 1

The Power of Information Products