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FEATURE: How to Create a Product in Seven Days

Taken from my book ‘Get Paid For Who You Are‘

In our last newsletter we discussed why you need a product. This time, we are reviewing how to create a product in 7 days.

How to Create a Product in Seven Days

While I call this section: “How to create a product in seven days,” you can really do this in 7 hours!  It’s that hot.

Here are the magic six steps:

1.  Record a Teleclass

Do 4-5 versions of the same teleclass. Each time you will refine and improve it. Then choose the best recording and that’s your product.

2. Edit Your Audio Files

Create an edited version of your audio file. You can find someone on www.elance.com to add music at the beginning and end and take out any irrelevant sections like the 5 minutes where you are waiting for people to join the call. This should cost you under $100.

3. Create a Transcript

Create a transcript. Again, go to www.elance.com and find someone to turn one hour of audio into a polished transcript for $50 to $150. For bonus points, have them do a little editing to take out the ummms and errrrs and have it read a little smoother.

4. Generate a Special Report

Create a special report. Take that transcript and turn it into a report. Hire an editor to pull out the top seven points, create headlines and sections and format it nicely. You’ve now got a two to four page report.

5. Create a Product

Create a product. Have you noticed how even when you’re buying a digital download, the sales page shows a nice 3D box with a big headline and a smiling person on it? That’s because it looks more tangible, like something you could hold in your hands, and sells better. Ask a graphic designer on www.elance.com for a 3D box to represent your product for under $100.

6. Create a Physical CD

Create a physical CD. Have your new graphic designer tweak the 3D box cover into a flat 2D CD cover. You can sell your CDs from the website, or at your speaking events if you decide to speak to promote your business.

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Down the track when you want to get fancier, you might create a membership site which people will pay you a monthly fee to access. You might add worksheets, special reports, audio, video, and a discussion forum so your members can support each other. One example is www.GetPaidForWhoYouAre.com/access which I created to support readers of my book. For inexpensive software to run this, try www.Wordpress.com combined with a program called Wishlist.

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Take Action

1) What topic would you LOVE for your teleclass? Would you tell me at the blog?

2) Schedule in time to create your product.

Cheers,

David Wood

P.S. If you have any comments on this newsletter, we’d love you to share them here.

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FEATURE: Why you need a product

Taken from my book ‘Get Paid For Who You Are‘

Why you need a product

If you want to earn passive income, free up your time and serve more people, you absolutely must have a product to sell. I’ll focus on information products because the profit margins are so high, because they cost close to nothing to produce. But the principles apply to any product.

Let’s take a look at why product is so important to your online business:

1.  Serve more people

Instead of serving, say, 20 people face to face, you can serve tens of thousands through your products.

For example, when I was group coaching or leading seminars, I found myself saying the same things over and over again. I started to lose interest.  I decided to write everything down in a product called “CoachStart Manual,” which teaches everything a coach needs to know to launch their business.

The CoachStart Manual (www.CoachStart.com) has now sold more than 6,000 copies in 52 countries.

By creating an information product, I automated my service to the world.

2. Paid auditions

When people buy your product, they are paying you to audition for them. Suppose you have a consulting or other service you’d like to sell to your web visitors. For example, if you’re a dentist and a site visitor is thinking of switching to your practice, how will you help them make that decision? Many businesses rely on special offers and hope. But in our example, if the site visitor buys your CD explaining the Top Ten Tips for Oral Hygiene, it’s like they are paying you to audition for them.

3. Be the expert

Have you noticed how when you know someone has written a book you assume they are an expert on that topic? As we read the book, assuming it’s good, the perception strengthens. There’s a similar effect when we listen to an MP3, read an ebook, or watch a video of someone. So in a way, creating a product on a topic positions you as an expert.

4. Personal satisfaction

One of the most rewarding aspects of creating your own products is people telling you how much it means to them. Recently, when I was at Harbin Hot Springs in Middletown, California, a man approached me.

“Are you SolutionBox?” he asked.

“Well, that’s my company, yes,” I said.

The guy was really excited: “Man, I got the first speech that you ever did – “First 50 Clients” on CD – and it really inspired me.  I’ve been using that to build my practice. It’s awesome. Thank you so much.”

I’ve also had people write and tell me my relationship ebooks (I know, versatile, huh? See www.TruthAboutWomen.net) changed their life. It feels so good to hear from people whose lives have shifted for the better because of your product.

5. Move customers through your product funnel

Finally, the big picture reason to have a product is to help move your customers through your Product Funnel. Remember “flowers before sex in the Bahamas”? You don’t try to sell someone your professional service, such as coaching or even dental work, up front. You cannot expect people visiting your website for the first time to make a significant purchase, because they don’t even know you. That first meeting, just as in a social setting, comes off best when it is a low-pressure opportunity to be introduced and bond.

In order for people to buy from you, they must first like and trust you. You achieve that by doing what’s called “relationship marketing” – building a relationship with your customer. You start by giving away a freebie such as a newsletter or a special report. In return, they give you their name and e-mail address; they are now in your marketing “funnel.” As people read your newsletters and get to know you, they may start buying small products, then bigger and bigger products. 

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Take Action

1) What types of products can you create for your business? Share at the blog.

2) How many elements can you add to your funnel? Share at the blog.

Love and gratitude,

P.S. If you have any comments on this newsletter, we’d love you to share them here.

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2. FEATURE: Busting Through Your Myth Ceiling – Part Two

Taken from my book ‘Get Paid For Who You Are‘

In our last newsletter we started looking at the most common limiting beliefs or myths of starting your own business. Here are a couple more myths to counteract.

Myth #3:  I don’t have time to start a business.

If you want to start a new business, you’ll need to invest time. At a minimum I suggest 7 hours a week, or one hour a night. That won’t threaten your day job or require you to quit.

If seven hours feels like too much for you, given your current schedule, scale back other activities. What are you willing to drop? If you say, “Nothing” ask yourself: Is a lifestyle of freedom important to me? If it is, get up early, stay up late, or say “No” to some activities that don’t fulfill you anyway. You can also consider:

• Take time off work, either paid or unpaid, to get your business rolling
• Negotiate with your boss to work four days a week, perhaps doing a trial period first and being open to taking a 20 percent cut in pay
• If your boss won’t entertain a reduction in your hours, find an employer who will
• Work weekends
• Partner with someone who has more time to devote to the business
• Give up T.V.

In other words, there are many solutions, if your desire for a lifestyle of freedom is strong enough.

If I was starting again, I would work each night of the week and take a day a week — Saturday or Sunday — called “Internet Day,” on which I turned off my phones, asked friends and family to respect the time I’m investing in the business, and then, when the day is up, showed my appreciation by taking them to dinner and celebrating the fact that I’m one step closer to achieving my dream.

Myth #4:  I need business or technical skills

Let’s tackle business skills first.

You may be asking yourself, “If I start a business, don’t I need to be naturally good at business?”

The answer is No. But it’s a really good question, and here’s why.

There are many people who go into business for themselves without help. They think they can do everything — including balancing the books, making sales calls and hiring employees — even if these were previously their weak spots. They may reach out for help by hiring cheap, inexperienced staff, but if the business owner doesn’t know what he or she is doing, training the staff creates whole new problems.

There are two ways to get around this. The first is to train yourself in business.  One quick way to do that is to read The E-Myth by Michael Gerber. It’s simply the bible of internet business, hands down, and it showed me what a business really is, in language that anyone can understand.

The second is to partner with someone who does know business. This tip is worth thousands of dollars and may save you years of pain, but it’s not really rocket science is it? If you’re short on business experience, get someone long on business experience to balance you out.

“But if they run the business, what am I doing?” you may ask.

Perhaps you’re the talent. You’re the person creating the solutions for people facing divorce, or bankruptcy, or having a child, or a thousand other possible life challenges. You’re the inspiration, the driving force, the person who remembers the vision when things get tough. Maybe you’re the people person who can get that new employee to stay, or the one who can land the alliance with a big mailing list because you just plain enjoy developing partnerships with people.  Or maybe you’re the one who’s good at massage, hairdressing, tennis, or raising children.

Now that I’ve laid all of that out on the table, let me take the pressure off a bit.  You’ll be relieved to know that an information/Internet driven business requires far less time, energy and knowledge to succeed than a traditional bricks-and-mortar business.

Now let’s talk about technical skills.

Just as with business skills and practices, many of us do not naturally gel with computers and other electronic tools. While some people find e-mail, Facebook and blogging easy to learn, others are more comfortable away from the computer.

Fortunately, as odd as it might seem, you don’t need to be web-savvy to run a successful Internet-based business. You have two options:

Partner with someone who is technical-minded, or

Invest the time to learn the important computer skills

I’ll bet that you already have at least 50 percent of the computer skills you’ll need to run a successful Internet business —- including the ability to start up and shut down a computer, send and receive e-mail and attachments and conduct searches using Google. There are many free and public resources that will help you beef up your computer expertise.

But aren’t there other skills I’ll need?

Sure. Again, you’ll learn them or outsource them. For example, one important skill is writing. If that doesn’t come naturally to you, draft a list of questions people often ask you and write down your answers. You’ll find that within a very short time, you’ll naturally come up with enough content to populate your website and newsletters. You will be amazed at what flows out of you and how good it feels to share it.

If you’re still skeptical or hesitant to write, you can hire someone to write for you, ask a friend to interview you and transcribe the interview, or borrow content from someone else’s website with a promise to provide attribution. Remember: “perfect” writing and speaking skills are not a prerequisite for sharing your gifts with the world.

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Take Action

1) What are you willing to do, to find more time for your business? Share at the blog.

2) How do you deal with skills that you don’t have? Share at the blog.

Love and gratitude,

P.S. If you have any comments on this newsletter, we’d love you to share them here.

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