Part 2
How Did These Coaches Set Up Their Businesses So Quickly?
You can save yourself the hundreds or thousands of dollars you may have paid a mentor coach or training school. After personally mentoring sixty coaches and founding a coach training school, I’ve compiled everything I know about starting a successful coaching practice in one easy-to-follow Manual.
And it’s wonderful to see such huge results like this:
“I have just broken through the 50th client barrier! When I first read the Coachstart Manual, I had coached just 14 people, and thought ’50 clients…no way!’. But just five months later, it’s a reality! Thanks for all your help setting me up as a coach, I will always be grateful.”
Daniel Midson-Short, Australia
www.lifestylerevolution.com.au
“I wish I had known about the CoachStart Manual before I signed up with my training school. I could have saved myself almost £600!”
Clare Evans, UK
“I ‘inhaled’ the manual and loved it. You give very practical advice and I particularly liked the ‘sample’ dialogues that a coach might have with a prospect (warm and hot invitations) and the sample script. I practice it every chance I get. Thanks for such a great and inspiring Manual!”
Midgie Thompson, UK
www.brightfuturescoaching.com
So, let’s get started! Get your CoachStart Manual in the next 5 minutes at www.coachstart.com, and start building!
2.FEATURE: How Big Will You Play?
The year is just over half over. How have you progressed with your career goals? What do you want for the last half of this year?
For the next six months, you can decide to play full out, reaching between 10 and 20 clients and exceeding $2000 per month in revenue. Or, you can aim simply to take on a couple of non-paying clients – it’s up to you. You create your game.
Either way, one of the key principles of coaching is to get clear on what you will make happen.
If you’re committed to this process, write down or print out the below and put it somewhere you will see it regularly. Then put in place the supporting structure(s) you have chosen and come back. Tell three people you are doing this and ask if they can think of a way to support you.
Target Date
By Dec. 31, 2008 or _________________.
(You can pick a closer goal date.)
Target Clients
By target date I want to be coaching ________ clients.
Target Income
And have a monthly income of $______________.
Support Structure(s)
_____________________________________________
_____________________________________________
_____________________________________________
_____________________________________________
(What will you have in place so you can reach your target goals? i.e. regular marketing time in your schedule, a Mentor Coach, a mastermind group.)
***
This article is based on part of the CoachStart Manual, your guide to starting a coaching business.
Action
1. Decide on your career targets for the next 3-6 months.
2. Print out or write out your targets.
3. Set up your support structures.
4. Share your targets and support structures at the blog
***
Enjoy!
P.S. Got a comment on this article? Please add it to the blog.
1. Announcements/Offers
What People are Saying About ’10 Super Coaches’
To find out how 10 ordinary coaches are earning $30,000 to $1.4 million per year, and how you can do it too, click here:
“I was working on a marketing strategy that was going to cost quite a bit of money when I bought the ebook. It made me realise there is a MUCH more direct, and less expensive method. Saved me several hundred pounds and gave me a kick up the rear end to do something else. Thanks!”
Neil Gilbranch, United Kingdom
“David, the product is awesome! I cannot express it any other way. I’m still digesting the nuggets on every page and relishing every interview. Thank you for the your brilliance in its development.”
Heather Fraser USA
Visit 10 Super Coaches
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2. FEATURE: Make Your Business Economy-Proof
How is your coaching business doing in this slow economy?
Would you like to learn sound business practices that will boost your business
no matter what the economic conditions?
Think Positive
The first place to begin is with journaling. Buy a 99 cent notebook and start journaling about what was great the day before. Write one or two wonderful things from yesterday – even if it is that you walked your dog! It must be something that made you feel good and the bigger your sense of satisfaction and accomplishment, the better. Do this daily starting today.
The purpose of the above exercise is to keep you focused on the positive while you grow your business.
Get Accountable
Secondly, put in place someone that you can be accountable to. A spouse is a possible choice because they are tied to how well your business does, as long as it doesn’t bring up fights. Set up weekly meetings with your accountability person and go over the following:
1. Money received this week
2. Money received so far this month
3. Number of new clients this week
4. Number of new prospects this week (or number of
exploratory coaching sessions)
5. Number of new subscribers this week
These two steps, journaling and weekly accountability, may help you to overcome many blocks you might currently be up against.
Now that you have the basics in place, we can start on building your business to be recession-proof!
Find Your Niche
In building a business, you want to identify a niche. Don’t worry about being too specific because
your business will grow and expand to similar niches. However, starting out, you
will want to FOCUS on only one.
Here are some questions to get you started in finding the right niche for you:
1. Will it be fun?
2. Will they pay you? Can they afford you?
3. Are they experiencing pain or profit? (This is a good one. If they are experiencing pain, or a problem, how can you provide a solution? Or is there big profitability in what you’re helping them with?)
4. Can you find them? (This question will tell you if you are not being specific enough.)
5. How well are they served? (Do a lot of other businesses cater to them?)
6. Can I build alliances?
Find Your Clients
Okay, now that you have discovered your niche, it is time to start building your client base!
1. Start by listing everyone in your niche. Say you are catering to pet grooming salons, list all the salons you can find. Do you see a worldwide potential?
2. Using the list you have made, make your goal to get your newsletter to every one.
3. List all the trade publications and submit your articles for print.
4. Speak at the next conference.
5. Identify vendors and explore the possibility of a partnership or alliance.
6. Identify all national and global associations and contact about the possibility of an alliance.
Make sure that every step of the way you are journaling and holding weekly meetings with your accountability partner.
If you are clear on who your clients are, you live in their world, and you are very visible to them, you will be amazed at how quickly your coaching business will grow!
***
This is from David’s interview with Ernest Oriente in 10 Super Coaches Share Their Secrets if you are looking for more inspiration from successful coaches.
Action
1. Start a daily journal. Write what was great about the day before!
2. Find an accountability partner and schedule weekly meetings. (Could be a
spouse or close friend or a mentor coach.)
3. Define your niche.
4. Research any national or global association related to your niche.
5. Post the actions you will take at the blog.
6. What additional steps would you suggest your fellow coaches take? What is working for you right now? What has worked in the past? I invite you to share it on the blog.
***
Enjoy!
P.S. Got a comment on this article? Please add it to the blog.