This way costs money, but is much faster to produce initial results. Google’s PPC program is called AdWords, and it is the major program around. Basically, you bid on a search term (e.g. “counseling sessions Melbourne”) and create a little ad that will appear on the right column of the Google search page. The higher you bid, the higher up your ad appears on the page (the higher the better).

It might cost you 5 cents, or $2, for every click (visitor), depending on how much you bid. The trick is to find search terms that your competition hasn’t thought of. That way you can get traffic for 5 cents instead of $2! That’s the difference between making a profit and a loss when it comes to the PPC engines.

A HUGE advantage of PPC engines is that your traffic is so targeted. In the above example, you pay Google only when someone searching for “counseling sessions Melbourne” clicks on your ad. If you’re a counselor in Melbourne, this is EXACTLY your target market, so you have a decent chance of getting a subscriber or client from it.