The following is an excerpt from the CoachStart Manual.

The actual speech is important. However, they will rarely hire you for your services on the spot!

Therefore, it’s important to give them something they can take away, that has your contact information on it. Give them something of value that they might want to keep. It can be a simple ‘Top Ten’ list, or even a Fridge Magnet.

Also — I highly recommend you find a way to get THEIR information. I like to use a feedback sheet that allows them to make suggestions to my speech. On the same form, I ask what they might be interested in (free coaching session, free newsletter, more information, products, speaking at their company), I ask for a testimonial (optional), and their contact information (optional). At the end of the talk, you’ll have a few handy leads to follow up.