The following is an excerpt from the CoachStart Manual.

Always ask for a letter from each group you speak to; this will build your testimonial file. When you go out to speak for money, these letters will come in handy.

Use a feedback form (see ‘Preparing Your Handouts’ above) to get testimonials from participants, collect their personal information for your newsletter, and to see if they would like a free session.  Follow up promptly, or better still, find someone else to input and follow up!