Responding to what your customers REALLY want…
After careful thought, and listening to my intuition, I have decided today to cancel the live event.
We put quite a lot of work into lining up the organizer, getting video quotes, shopping for hotels, outlining the program and developing the sales page, and even approaching a couple of VIP guest speakers.
I was excited to see many of you face to face, and to help build YOU as well as your business, and to bring a lot of fun to the event.
However, when I emailed last week about the early notification list, only 205 people joined it.
When we announced only 100 tickets were on sale, after 24 hours there were zero ticket sales. Now, I know some people are definitely planning to come and would get around to registering, but I take it as a very sobering sign to have such a lack of early response.
Perhaps the economy is making it harder for people to afford to travel. Or perhaps you guys just aren’t interested in a 2 day face to face event.
Initially I felt a lot of disappointment – that we won’t get to connect face to face at this point. And then I came around to realizing it’s a sobering lesson in responding to your customers, and giving them what they want – not what you want, or what you think they should want. So instead of pushing up hill for 2 months trying to fill this event, I’ve canceled the event, and we’ll look to other ways to support you in Getting Paid For Who You Are. I hope you’ll continue to look for what your customer’s want, and adapt as you see what they want and what they are not responding to.
The positive side is that this will free up energy to serve you in other ways – and especially through Get Paid University.
On a practical note – I realize that some Training Course and Inner Circle members might have actually been planning to apply their $500 coupon or free ticket towards this event. So rather than have you wait to see if there’s another event in the future, I’d rather you be able to get more immediate value. So I’m announcing that you may at any time in the next 30 days apply your coupon to my home study program at http://www.internetclients.net. Training Course members get $500 off, and Inner Circle members get $1000 off.
If you decide not to do it in the next 30 days you can still use it for any live event we have in the next year, but given such a low response to this one, I do not expect that to happen.
Feel free to post your thoughts, feelings and any suggestions here. What WOULD you like to see going forward, if it’s not a live event?
David
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