The following is a transcription taken from Explode Your Practice.

David: See, what I’m learning about pricing is that you really get, people are looking to you for initial clues on what the value is.

Right.

David:  Now if you give them an initial clue that this is worth about $50.00 a month then that’s how they’re going to treat it.  If you give them initial clues that this is worth $1,000 a month, you may hit resistance when they look at other things in their life that they compare it to and they go hang on how can that be.  So you may need to create a shift in them and you may need to set a certain target market to make sure they’ve got the money to make it easier.  But you know, people can pay a thousand a month, and they do for certain things.  It might be a holiday or it might be for a Tony Robbins course because it sounds so good.