domain name - Inner Firewalking

Choosing Your Domain Name

The following is an excerpt from the CoachStart Manual.

One approach is to choose a domain which describes WHO you work with; e.g., www.babyboomers.com or www.highenergywomen.com.

Another is to choose a domain which describes WHAT problem you solve for them; e.g., www.careerdirection.com, or www.relationshipbliss.com.

You may even be able to fit in both; e.g., www.happymarriage4women.com.

It’s also important to have a name which is ‘search engine friendly’. For example, I chose www.life-coaching-resource.com and www.lifecoaching.com.au. Why? Because when people search for ‘life coaching’ in the search engines, the search engines see that I have ‘life coaching’ in the domain name, and decide my site should come up pretty high in the list. So work out your ‘target key words’ — the words people will use to search for you, and get a domain that contains those words.

But clearly you can’t always do all of the above in one domain name. Don’t let search engine traffic run you. A name you like, which is memorable, is key. And — it’s OK to have two domain names — one which will be attractive to the search engines and one which you really love to tell people.

Naming Your Business

The following is an excerpt from the book Get Paid For Who You Are.

Your business name should meet as many of the following criteria as possible, bearing in mind that it’s rarely possible to satisfy all of them:

You are excited to tell people about it
It gives a sense of who you help and/or what problem you help them with
It’s simple, short and memorable
It contains at least one word that your potential customers would be searching for on the internet (known as keywords). For example, if you sell baskets, then having baskets in the name is important.
The domain name is available. This means no-one has already taken this name for their website. You can check this at www.Godaddy.com.

For example, let’s say Paul chooses the name “My Second Life” for his divorce-consulting business. This name meets the first few criteria: he loves it, it’s easy to remember, it describes his service of offering a new life to women going through divorce, and it’s simple, short and easy to remember. It misses out on one criteria as it doesn’t include words people are likely to be searching for such as “survive divorce”. But that’s fine — it’s hard to satisfy all the criteria.