The following is a transcription taken from Explode Your Practice.
How do you do your email list? I know there is Microsoft Outlook I didn’t know how you manage your email list and ezines.
David: Well you have come to the right person. I am the expert on this. I can save you weeks of time. Don’t do how I did it. What I started well… I will tell you how I do it now, which is the ultimate. And you can choose that one. Then I will tell you the real cheap effective and free. The one I would do if I wanted to budget.
The system I use is Professional Cart Solutions. Here is something that you really should have. You really should have where people can – it’s got to be automated you don’t want to be subscribing them manually. You want them to be able to fill in a form that subscribes them. And ideally the newsletter is emailed to them right away. By an auto responder straight away. Something else that will save you a lot of time through the years is when you send out the email to everyone it includes a link at the bottom that has their specific email address in. Sometime you get emails that say unsubscribe, they send it by a different email address. It doesn’t say what email addresses subscribed to.
They say take me off the list and they are getting your stuff through a different email.
The following is a transcription taken from Explode Your Practice.
David: So you got a newsletter, quarterly if you don’t want to spend a lot of time. You then have a teleclass.
Hmm. OK.
David: I say do a teleclass because your internet is worldwide and for a teleclass it’s at least nationwide.
Got it. That’s a good point.
David: And it’s very easy, rather than doing a seminar and they got to come there. And you’ve got to hire the hall or whatever. Just do yourself an hour a month.
That’s a good point. OK good.
David: And if there are not enough people, maybe do it every 3 months. It keeps you in the loop, it keeps you focused, and it keeps you creative.
The following is an excerpt from Top Coaching Techniques.
1. Make eye contact twice as often as you normally do.
2. Say “hello” to people on the street.
3. Introduce yourself ~first~ (don’t wait for them – they might be waiting for you!)
4. Hang out where the types of people you want to meet hang out.
5. Hang out with people who have lots of friends and associates!
6. Find out about them, not the other way around (OK, it’s obvious, but….)
7. Get their contact details, not the other way around.
8. If you want to build a relationship (business or personal), follow up with a call or email!
9. Organise get-togethers for your neighbours and friends
10. Remember, if you do get what looks like a negative reaction, it’s their stuff – it’s not about you!
The following is an exercise from FirstFiftyClients.com.
When you’re ready to do LOTS of trial sessions, to share the value of coaching with people, you’ll need people! This [exercise] will help you develop your lists of people to approach. And, it will help you decide which approach to use for different groups of people. When calling, it helps to do at least 10 in a row so you generate momentum.
Now, write down anyone you can think of who even comes close to the following criteria.
Write down how you will invite each list of people to do a session. For example, with people you feel very connected to, you might be excited to call them straight away, and chat on the phone or arrange lunch.
List A: Anyone who might really enjoy having a coach for 1-6 months (e.g. they read self-help books, attend courses, or are generally willing to take input).
List B: Anyone who might enjoy a quick one off session to see what coaching is all about.
List C: Anyone who you know has a challenge, and you feel you would like to contribute to.
List D: Anyone you would simply love to work with/coach.
List E: Anyone who might know of someone who might be interested in a coaching session.
OK – I think you get the picture. If everyone you know is not on one of these lists, then go back and put them on one of these lists.
