The following is taken from Get Paid University.
Hey [insert name],
I just created this awesome free download that will help you to [insert benefit]. It’s to celebrate the launch of my new newsletter, with free tips on how to [insert benefits]. I think you’ll get a lot out of the newsletter too.
Keep a look out for the free download in the next couple of days. I’ll give you one issue of the newslet- ter, and leave the choice of whether to subscribe up to you.
Would you help me reach the people who could use this?
I’d appreciate you thinking of the people in your life who want [insert target market’s desire], and forwarding it to them when you get it. Would you?
[Signature]
The following is a transcription taken from Explode Your Practice.
They will look for coaching.
David: That’s a bit of a myth. For you and I coaching is a big word, but they might be more likely to type in career advice or career direction. Try this, go to overture.com and look for the search suggestion box. You can see what people are searching for. You can even put in dream and see what comes out in dream and see if it is find a dream career or discover your dream career. I’m guessing for you the most searched phrase would be new career.
David: You might find 4 key words that work for you life career direction and you have it. It’s going to be hard to compete with everyone around the world for even career direction. And if you get someone from the UK, it probably doesn’t do any good. They want to find someone on hometown. So for whatever key words you choose add Melbourne. You can go for career direction, or career coaching, another word that should be prominent is Melbourne and Australia. You will get plenty of traffic and the right kind of traffic rather than if you were to go too broad.
Yes.
David: Key words. You can’t go for too many on each page. Let’s say you want your home page to have the keywords” career coaching, Melbourne and Australia. That would work out fine. Make sure each of these words or phrases are mentioned 4 or 5 times on your page. That way when you submit it to the search engines they will rate highly.
What’s the answer? Simple…
You have to build a relationship with your web visitor.
And how do you do that? While there are many ways, the simplest and most effective is to email them somewhere BETWEEN FIVE AND ONE HUNDRED TIMES!
Offer valuable monthly tips. Or a daily quote. Or a couple of free cyber consultations. Send a number of useful articles or links to web sites. It doesn’t matter what – just make sure it’s of value, and get creative!
This puts you in front of your target market on a consistent basis. After they’ve received and read say, ten emails from you, you have some semblance of a relationship, and perhaps enough to warrant a purchase.
EXERCISE:
Start jotting down nuggets of information that would be useful to your target market. Things that could add up to a series of emails, even e-courses.
This is what you will send them to build a relationship with them. Along the way they may hire you as a client!
