The following is an excerpt of a transcript with a client.

Client:  Around the newsletter, I actually started the freebie, and  I’m kind of designing that from what I felt.  It was a little tough but I did a draft.

David:  Alright, very good.  I like that you said that you did a draft.  This is really important.  I get into this too.  I’m like, I don’t want to start it because I don’t know how to really do it well.  Well, do something, do it badly.  At least you have done it.  In the next time that you do it, you’ll do it better.  This is a key point around creating your product as well which I may see more about later that if you just think, “Oh, I have to create a product that I can sell and it’s going to be amazing” then it’s putting a lot of pressure on yourself.  It’s your first one, for most of you.  So you just want to create something and maybe you don’t even anybody but you’ve done the first one then you can create the second one.