The following is a transcription taken from Explode Your Practice.

They will look for coaching.

David: That’s a bit of a myth. For you and I coaching is a big word, but they might be more likely to type in career advice or career direction. Try this, go to overture.com and look for the search suggestion box. You can see what people are searching for. You can even put in dream and see what comes out in dream and see if it is find a dream career or discover your dream career. I’m guessing for you the most searched phrase would be new career.

David: You might find 4 key words that work for you life career direction and you have it. It’s going to be hard to compete with everyone around the world for even career direction. And if you get someone from the UK, it probably doesn’t do any good. They want to find someone on hometown. So for whatever key words you choose add Melbourne. You can go for career direction, or career coaching, another word that should be prominent is Melbourne and Australia. You will get plenty of traffic and the right kind of traffic rather than if you were to go too broad.

Yes.

David: Key words. You can’t go for too many on each page. Let’s say you want your home page to have the keywords” career coaching, Melbourne and Australia. That would work out fine. Make sure each of these words or phrases are mentioned 4 or 5 times on your page. That way when you submit it to the search engines they will rate highly.