The following is taken from David’s interview with Leza Danly in 10 Super Coaches.

What method did you find most effective in getting your initial clients?

First, do your personal inner work. Know what you want to create (the kind of coaching practice, the size, etc.) and more importantly WHY you want to create it. Invest the time to explore your motivation deeply. Because if your motivation is to prove you are good enough, or to run away from failure, or to get people to love and approve of you, or to exploit people, or any of many negative motivations, it won’t work. Often these motivations are deeply buried and we don’t realize they are at play. When you find the joy of service and align yourself with a motivation to contribute, things will turn around.

Once you feel confident that your motivation is clean, you need to confront your willingness to give yourself this dream career. This may sound like a no-brainer, but for most people it’s the biggest challenge. They limp along at a handful of clients, because they honestly feel deep down that to be paid really well for inspiring conversations and having lots of free time is too good to be true. They aren’t willing to receive it.

Second, once you’ve done the introspection, give lots and lots of sample sessions. You never enroll clients from talking about coaching, only from boldly giving yourself to the client in a sample session. Let yourself love. Let yourself care. They will either want it or they won’t. Don’t obsess on the ones who don’t. Just keep giving.