The following is taken from David’s interview with Jim Earley in 10 Super Coaches.

What advice would you give coaches about charging clients? 

Even though it is a competitive market place, even though people are paying for stuff all the time, most people expect you to set your own rate and won’t argue it. Decide on your rate and go for it. If you’re uncomfortable with it, people will pick up on that and question you. If you’re not uncomfortable, they won’t question it.

Don’t ever expect to raise your rate to an existing client over any short period of time. By definition, they ARE getting less value. Maybe after years and years, you can raise it, but not over a couple. I charge corporations more than small businesses and I charge small businesses more than I charge individuals.