The following is taken from David’s interview with Marcia Reynolds in 10 Super Coaches.

What top three methods, in order, did you use to get your clients in the first 2 years?

Public speaking: I worked hard to develop my skills and this part of my business so I would be hired as a keynot speaker for big conferences. This helps me to attract many possible clients at once. I have worked with speaking coaches, attended acting workshops, joined the National Speakers Association (where I get to see great speakers and learn marketing techniques) and began speaking everywhere I could to practice. I now coach people in public speaking as I think it is vital to success in most businesses.

Writing: I write articles, audio programs and books. People read or hear my ideas and contact me. Some of my products are in bookstores. Others are self-published. I sell them on the Internet and at my seminars and speeches. I give books away to potential clients…this works better than a brochure. My book is only 60 pages…a quick read that teaches as well as tells people about my outlook on personal and professional development.

Publicity: I learned how to attract reporters through emails pitches and press releases. This is how I received my first client that was not a referral from a friend.