The following is taken from David’s interview with Philip Cohen in 10 Super Coaches.

Do you recommend offering free coaching?

Offering free coaching is one of the best techniques a new coach has to fill their practice. I suggest offering a free coaching session to anyone who is willing to take advantage of it. It’s a great way for a prospect to experience coaching and for the coach to get practice.

After the first session, I suggest the coach does what ever is necessary to fill their practice. Sometimes that means offering free coaching for several weeks or months, however I prefer the coach offers coaching at a reduced rate instead of coaching for free.

It’s important that the coach tell the client at the beginning of the relationship the amount of their usual fee and how long the reduced coaching will last.