The following is an excerpt of an interview with David in Top Coaching Techniques.

Ingrid:  Just tell us. Super stars are into these, and regular people too, but what does a life coach do?

David: Executives these days are also using life coaches. A ‘coach’; I mean the word is presumptuous. I’m saying life coach, but really, a life coach helps people to get clear on what they do want in life. Many people you know never tell you what they don’t want in life, and you might hear people around you complain. A coach’s job is to help someone actually clarify goals they’d love to achieve in their life. The second thing a coach does is work with them once a week – usually on the phone, sometimes face to face – to actually make sure those goals get achieved.

Ingrid: When you say, ‘work out what people want to do in their life’, I wouldn’t even know where to start half the time.

David: You know, that often happens where people say, ‘I don’t know what I want.’ so one of the things I do with a client, is to help them go through a goal-finding process. We might start with what you don’t want. So we’ll look at what you’re putting up with in your life – what you’re tolerating, what don’t you like. Then we can start looking at different areas like relationships, health, career, finance, and start setting some goals that would really feel good to you to achieve.