The following is taken from David’s interview in 10 Super Coaches.

Would you advise coaches to pursue certification?

Choose a school/training that you admire and respect. And do it to become a better coach. Or do it for the thrill of learning and the good of the profession. But don’t let the ‘piece of paper’ run you. It’s a common myth that a certification will get you more clients. In my experience, it’s simply not true. Try to get certified so you can feel confidend is not the smartest reason.

I got my formal PCC certificatin through the International Coach Federation and I found that it actually wasn’t important at all. I think I may have been asked once in the whole first three years of my coaching what qualification I had, and in that case it was by a magazine that wanted to do a story on me.

I would say to coaches starting out, don’t be panicked or worried by the fact that you may not have a formal certification. Build up your testimonials from clients and let that speak for you.