The following is a transcription taken from Explode Your Practice.

David: Ok now should we talk about web site structure? What makes the site interesting so they stay longer? What do these people want?

Which comes down to search words

David: Yes, but this is an indication. Most of the people that come to you, what are they looking for?

Change, Guidance, support.

David: OK. Change, guidance, support. And what is their problem?

They don’t know how to get off their backsides.

David: Well it might be. The problem is they hate their job. Some feel there is more than they can do. Some want someone to challenge them. Some are looking for direction. They know there is more. Connect with them by saying I know there is more. Write on the site, here is whom I serve. Is this you ding, ding, ding?  Here is how I can help you. Here is a great idea for a sales letter. Go to life-coaching-resourcece.com/ep.htm. This is something I have been developing with the sales gurus. You can see if for yours. I list the problem, benefits, why the competition will not help them, I have testimonials at the right time then it talks about price and why it’s such a great price. You might find it over the top for you but look at it.