The following is taken from David’s interview with Andrea Molloy in 10 Super Coaches.

What are your coaching niche(s)? How did you discover this?

Our practice specializes in personal (mainly socio’s 1&2, primarily 25-40 year olds) and corporate coaching (within organizations that respect coaching as a discipline, predominately market leading organizations and 3 month contracts for a team rather than individual executive coaching) – we identified these areas in our original business planning process.

Personally my niche is in personal coaching and media related fields (ie writing books, magazine articles).

How would you suggest coaches find their niche?

Look at your background and experience, the areas where you already have respect and a healthy reputation…that will easily lead you to your niche. In a way, you need to analyse your personal ‘brand’ – people do judge you on what you look and sound like, so make sure you reflect how you want to be perceived, and that will lead you to your niche too.