The following is an excerpt of one of David’s coaching sessions in Top Coaching Techniques.

David:         I’d love to see you test market a video. Show lots of people. What’s the demand; what do they want? If you need 10 or 15 grand to get a really good one done, okay. Then you go look for some capital to get a video done. But, that’s one project. Then you might look at something else. I mean, it’s a fun thing to look at and to think about. Maybe it’s just that I haven’t had experience with a lot of getting a whole bunch of capital and going out great guns, but I really thought you’d do that when you want speed to market.

Client:         I agree. I see what you’re saying. I think that’s how it usually ends up falling, but I just think about all the other businesses. You’ve got my mind rolling. I’m looking back saying, ‘Okay, when I started this business, how did it really get started? How did it become successful?’ It was a ramping up.

David:         I’m a huge believer in that.

Client:         That’s a good point. That’s very true. You’re right on that.

David:         So it’s like a dance. You get to grow totally in tune with your market, and responding to your market, instead of coming up with this plan of what you think the market will take – instead of going out there and hoping. Okay. So have some fun with that. There’s a good point to it, to feel out the market. It’s responding to what you feel, rather than trying to tell it what it should be.