The following is taken from David’s interview with Bob Davies in 10 Super Coaches.

Roughly how much capital/money did you spend in the first 6-12 months, and on what?

Spent several thousand dollars in my certification program and other education, but most of my capital is geared towards marketing for the paid speaking engagements.

What did you charge your initial clients?

Now you’re bringing back memories. My first fee was $300 per month for four 30-minute calls plus an intake call of 90 minutes for an additional $300. Now my fee is $3,000 for the first month of coaching including the intake call followed by a fee of $1,500 per month for three 45-minute calls per month (non negotiable).

When did you first increase your fee, to what did you increase it, and why?

My fee increases all were linked to exposure and demands on my schedule. I first went from $300 to $350, then $450, then the big jump to my current fees over a period of about three years. I have the attitude that I want to be near the top of fees for coaching and that I never need a client but always want one.