The following is an excerpt from the book Get Paid For Who You Are.
Twenty years ago starting a business required a physical store front that in turn required thousands of dollars for a security deposit, monthly rent and cash to invest in inventory. So, it’s natural to associate starting a business with large up- front costs.
Those who didn’t have the money to set up a store front might start a mail-order business advertising in magazines and shipping from home, or from a drop-shipper. However, it often took weeks or months of trial and error to find the right advertisement or magazine to reach your customers.
Now, with millions of customers surfing the internet, buying and downloading information at the click of a mouse, the landscape has changed. the internet is a viable — and cheap — store front and to get started, you need very little investment.
The following is taken from Get Paid University.
Hey [insert name],
I just created this awesome free download that will help you to [insert benefit]. It’s to celebrate the launch of my new newsletter, with free tips on how to [insert benefits]. I think you’ll get a lot out of the newsletter too.
Keep a look out for the free download in the next couple of days. I’ll give you one issue of the newslet- ter, and leave the choice of whether to subscribe up to you.
Would you help me reach the people who could use this?
I’d appreciate you thinking of the people in your life who want [insert target market’s desire], and forwarding it to them when you get it. Would you?
[Signature]
The following is taken from Get Paid University.
You can’t serve everyone with your time. You just can’t. You don’t have enough time. By having a newsletter, you can reach people and they can be circulating it around the world and you’re serving more people. It’s almost free to send an electronic newsletter. If you use mailchimp.com, that’s mailchimp.com – Sarah, maybe you can put that in the chatroom? – then for the first 500 people, they’ll let you use it for free. Now as you start getting up, I recommend you start with professional card solutions and you can find that, I’ll put that in here; getpaidforwhoyouare.com/pcs. Getpaidforwhoyouare.com/pcs, you can go to them directly as well. I became an affiliate for them so I do get extra revenue when people sign up which is one of the things that you can do as well as creating your own product is you’ll other services that you want to promote and you’re going to promote those and share in the revenue. This is the best that I found is the one that I use at getpaidforwhoyouare.com/pcs.
The following is taken from Get Paid University.
Once you’ve placed your ad, you’ll start to receive responses. Review the resumes and work samples and make a pile of your top ten. Be sure to check that the estimates are within your budget range; building a simple, three-page website should take no more than 10 hours ($100 to $200 total) for most designers.
Schedule a 15-minute interview to talk with the top five candidates. Talk about his or her work experience, get a feel for who they are, and establish a personal connection. Your job in the interview is to be honest about what you need, find out if the person is qualified, and sense if you trust this person.
One of the questions I like to ask during an interview is, “What will your references say when I talk to them and ask what is your biggest strength? And what will they say is your biggest weakness?” Ask them if they are willing to undertake a short, unpaid test so you can see how they work. If they are unwilling, you might negotiate a small fee.
Invite the top five to take a test that would take no more than an hour (you can do it unpaid or for a small fee). I have includ- ed a sample test below that you can tweak. Many won’t want to do it for free, which is understandable, but you may find a gem in the few that do, and you’ll be all set.
