The following is an excerpt from the book Get Paid For Who You Are.
Now it’s time to refine your offer and target market into an “elevator pitch”. an elevator pitch is you telling someone what you do in the time it takes to ride an elevator. Sometimes 10- 30 seconds is all you’ll have to state who you are and what you can do.
The beauty of an elevator pitch is that, in addition to helping you say with ease and confidence what you do and for whom, it also allows others to spread the word about you. So, the next time someone asks your friend, “What does Mollie do?” Your friend replies, “She helps small business owners get free publicity” or, “She teaches families of cancer patients how to support their loved one and cope”.
Here are more samples of “sizzling” elevator pitches:
- I help start-up biotech companies bring life-saving drugs to market faster.
- I show you how to make pottery at home in 5 easy steps.
- I help women 45 and older recover from divorce.
- I help people who need to buy or sell used heavy machinery.
- I show people how to save thousands of dollars on their plumbing expenses, by doing it themselves.
- I connect hikers with the trails just made for them.
The following is an excerpt from the book Get Paid For Who You Are.
If you’re like most people, you grew up thinking you’d have to work 40 to 50 hours a week, 50 weeks a year, before you could take time off and play. In addition, you might have learned that work is something you must put up with to earn money and that loving what you do is nice but not a priority.
I hope you’ll start to consider a new possibility — that maybe it’s okay to work a lot less and have a lot more play in your life. In this day and age, you can actually get paid for doing something you really love. Perhaps you’re already seeing that a lifestyle of freedom is possible for you and beginning to feel a growing desire to create it.
The following is an excerpt from the book Get Paid For Who You Are.
Don’t just take my word for it. there’s an internet website called www.killerstart-ups.com that reviews fifteen new internet start-ups every single working day. That’s about 4,000 start- ups every year — just the ones this site reviews — with subjects ranging from financial investments to resources for educators to evaluating tv shows to culinary tips.
The prospects are as limitless as the number of hobbies and interests you can think up. One website, www.itsthoughtful.com is all about a community of people who want to get ideas for gifts that matter to those they care about. Someone had to think up the idea, start researching gifts, and start connecting others who are interested in the same thing. for that matter, someone had to think of starting a website reviewing new internet start-ups!
What’s your passion, hobby, skill or experience? Can it be turned into a revenue stream for you? Yes it can, whether you like scrapbooking, deep sea diving, nifty new gadgets, lawn care, becoming a better parent, personal development, financial planning, or hiking in national parks. Whatever you like or love is something you can spend more time doing and make money while doing it!
The following is an excerpt from the book Get Paid For Who You Are.
Your business name should meet as many of the following criteria as possible, bearing in mind that it’s rarely possible to satisfy all of them:
- You are excited to tell people about it
- It gives a sense of who you help and/or what problem you help them with
- It’s simple, short and memorable
- It contains at least one word that your potential customers would be searching for on the internet (known as keywords). For example, if you sell baskets, then having baskets in the name is important.
- The domain name is available. This means no-one has already taken this name for their website. You can check this at www.Godaddy.com.
For example, let’s say Paul chooses the name “My Second Life” for his divorce-consulting business. This name meets the first few criteria: he loves it, it’s easy to remember, it describes his service of offering a new life to women going through divorce, and it’s simple, short and easy to remember. It misses out on one criteria as it doesn’t include words people are likely to be searching for such as “survive divorce”. But that’s fine — it’s hard to satisfy all the criteria.
The following is an excerpt from the book Get Paid For Who You Are.
Until you’re clear on your target market, it’s too easy to wander aimlessly, wanting to help, but unable to. it’s like trying to run with your shoelaces tied together. When you are clear on who you want to help — your “target market” — you’ll want to tell everyone who’ll listen and forge ahead with energy.
a target market or niche is the group of people you’ve decided to help. You can narrow it down in lots of cool ways, including age, income, where they live, occupation, or what they need. a target market is very specific and helps you to focus your marketing efforts. Without it you can get too scattered to succeed.
Many people ask, “Why do i need a target market? Why can’t i offer my services to everyone?” after all, why would anyone want to turn away customers? it can feel limiting.
However, choosing a niche or group of people to focus on doesn’t keep you from working with other people outside of your niche. You’re still allowed to work with others when they come to you. Surprisingly, it increases the number of people who come to you because you’re more attractive; you’re clear, focused, working with the right clients and happy. More importantly, it makes it so much easier for the right clients to find you!
The following is an excerpt from the book Get Paid For Who You Are.
You can create a lifestyle of:
Location Freedom
The ability to live or travel anywhere in the world, including the simple joy of working from home.
Time Freedom
Being able to choose to work five days a week, or one.
Financial Freedom
Not having to check the prices when you buy things that bring joy to you and those you love and not having to worry about money again.
Inner Freedom
The freedom to be yourself, and to share what you know and love with the world.
