Get Paid for Who You Are

My publicist managed to get me on CNN Headline News – and fast. I started wondering how someone who couldn’t afford to hire a publicist could generate publicity themselves, and for free. So I asked him to share some quick and easy tips with you.

Wouldn’t it be cool to get on your favorite talk show or in your favorite magazine, promoting your product to tens or even hundreds of thousands of people? Here are some cool tips from Drew Gerber creator of a free media leads service – and note, I’ll have an important question waiting for you at the end….

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I’m always dumbfounded when I hear about aspiring authors, entrepreneurs and business owners who put PR, one of the most effective marketing tools out there, to the wayside.

There’s nothing like media exposure to help get the word out, build your credibility, and catapult your business to the levels you’ve dreamed. But how do you start using PR to help you get paid for who you are? Here’s what you need to know:

1) Stand out!
Figure out what makes you unique so the media – and potential clients – come knocking on your door. What makes you unique? How do you differ from the competition? What can you offer your customers – and the media – that your competition can’t? Google your name; Google what you think is unique about you. See what competition is out there for the way you’re currently positioning yourself. Are you the fastest? The quickest? The cheapest? The most fun? The first?
Once you’ve gotten an idea of who your ‘competition’ is, dig in a bit deeper. Really look at your target audience. Are you currently attracting your ideal client? Or are you attracting clients that aren’t on your ‘wish list?’ What messages resonate with your ideal client?  What problems do they have?  What solutions do you offer? How will you stand out?

2) Get found!
Position yourself in a way that makes it easy to be found online. Over ninety percent of journalists find all their information and sources online now; and potential clients are doing the same thing. No one flips through the Yellow Pages anymore. When they have a problem they need solved, they’re searching the web for a solution. So building a foundation online has to be at the top of your priority list.

But how do you do this?

a) Online Press Kits -These are crucial to positioning yourself as the media’s go-to expert. They can help you reach page one of the search engines. Most importantly, you’ll be easier to find. Most online press kits offer a platform where you can store and organize all your materials – your bios, your headshots, story ideas, media angles, and more – that the media will need when using you as a source. Like having a resume when you’re on the job hunt, an online press kit tells the media you’re serious about being chosen. Want an example? See the kit we created for David at www.davidwood.presskit247.com .

b) Article & Press Release Portals – Use them to position yourself as an authority, build links back to your website, and increase your search rankings. These portals, most of which are free to use, will allow you to distribute your articles and press releases all over the Internet. When potential customers and members of the media search keywords related to your expertise, your article or press release will position you as an authority on the topic. For articles, it’s best to identify a problem and provide a solution using your knowledge on the subject matter. For press releases, share the news and happenings of your business while highlighting your expertise. Always include a professional bio with your contact info and links back to your website so readers will get to know you and be able to get in touch with you. Where to post?

press releases:
http://www.prlog.com
http://www.openpr.com
http://www.1888pressrelease.com

articles:
http://www.goarticles.com
http://www.articlesbase.com
http://www.thefreelibrary.com

c) Media Coverage -One placement on a coveted media website can produce more referred traffic and help move you higher up the search rankings than submitting dozens of videos, articles, or press releases to online portals. Being featured in the media is instant credibility because you’ve been chosen for your expertise and your potential clients can’t help but want to know more. It’s also great for your search rankings. Top media outlets have extremely high rankings; so if they’re linking back to your website, your online rankings will increase, making it easier for clients – and other media outlets – to find you! So I’m saying – scoring your first media coverage will help you get more media coverage.

3) Know who wants you
Know who your ideal client is and what problems they are dealing with. This makes marketing to them much easier. Know their wants, their hopes, their dreams and their desires and communicate the difference you can make for them.
When you know who your ideal clients are, it becomes very easy to identify the media outlets you should go after. With a little research, you’ll know exactly what TV shows they’re watching, what magazines they’re reading, and which radio shows they tune in to when seeking news, information, and entertainment. You’ll know which messages resonate with your target audience (and their preferred media), and which ones don’t. You see, if you’re selling the latest and greatest agricultural equipment, you don’t want to be pitching the editors at Cosmo. The clearer you are, the easier the PR game will be.

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Thanks Drew – that’s awesome. And guys, I’ll be talking next week about a free PR service Drew is willing to offer you, AND how to get free access to his online marketing course Publicity Results!: Catapult Your Business With Media Exposure just by enrolling in the free service. So keep an eye on your in-box.

MY QUESTION FOR YOU

What’s your dream publicity? What TV show, article, or radio station would you like to appear on or in? To achieve it you first have to dream it, so list your ideal media coverage by posting a comment below.

David!

Watch this quick video:

p.s – Don’t forget to post a comment and let us know what you think!

1) Program Participants Watch This Video:

Thank you for your registration!!
The CONTEST IS ON – and One Thousand Dollars is on the line!
(For Program registrants only)

Post on this blog, both why you decided to take the Get Paid University Training Course, and what you are committed to accomplishing in the next six weeks!

Go ahead, make a BOLD declaration. At the end of six weeks, we’ll all vote on who achieved the most, and I’ll declare a winner for the $1,000 cash prize, so you can go and celebrate Getting Paid For Who You Are somewhere nice.

You can do it, and I’ll help you. We’ll help each other!

(Oh – want to be eligible? Register for the Training Course)

2) Free Tool Download

Choosing just a possible niche (not even the final one) is one of the first important steps we’ll tackle in the training course. I invite you to download this cool tool – with my compliments – right now. Fill it in quickly, even if you get it totally WRONG or have to make it up, and post YOUR answers (pick your favorite row) below.

3) Training Course Registration Link

People have been asking for the signup link – you can register here. Registration closes in a couple of days.

David
P.S. If you’re looking for the teleseminar recording, it was removed after 48 hours as promised. Be sure to jump on the next one 🙂

More importantly, what do YOU want in the box?

This is your last chance to chime in. The most effective, user-friendly, sure-fire training course to help guarantee that you Get Paid For Who You Are will be revealed on Thursday.

What do you want to make absolutely sure will be included?

And if you see any remaining hurdles or concerns in your way to taking action and absorbing powerful training, tell your community here AND share with us how YOU think you could overcome those. (Self coaching is powerful.)

Take action. Be heard. Leave a comment.

David.
P.S. If you see a fellow ninja challenged, consider chiming in and offering a viewpoint 😉

NOTE: Please copy and paste your Amazon review below!

Are you interested in:
– having more people in the world getting paid for who they are?
– your friends reading this with you?
– raising more money for charity?

THE TOP FOUR THINGS YOU CAN DO
1) Join the Freedom Ninja mailing list (you’ll get an occasional email with what’s happening, and what you can do to spread the word. If you already got an email about it, then you’re ON THE TEAM).

2) Tweet and Facebook and email the free offer using your unique link

3) Replace your twitter and facebook with the book cover for a week: FaceBook Profile image and Twitter Profile image (Right click and Save As to your hard drive, then upload to twitter and facebook).

4) Write a book review on Amazon. (If you’re really enthusiastic, you can even do a video review!)

OTHER COOL WAYS TO SPREAD THE WORD
5) Post relevant comments on top blogs (try these top 20 relevant blogs). e.g. “I found Get Paid For Who You Are for simple strategies on building a website – has anyone read that? (www.getpaidforwhoyouare.com)” or “This is really useful. I’ve been following the book Get Paid For Who You Are (www.getpaidforwhoyouare.com) but it doesn’t mention this – I’ll try it out”.
Important: be sure to have read the post you’re commenting on, and that you’re truly posting something relevant and useful to their blog. Cookie-cutter cut and pasting would just be spam.

6) Share the funny avatar viral video link – www.AvatarAuditions.com – on avatar blogs. This video directs people at the end to the Get Paid website. (e.g. Google ‘avatar blog’ and post something like ‘just found this hilarious video spoof http://www.AvatarAuditions.com’. But be sure to use your own words.)

Watch this video then answer the question (under 5 min):

To ensure you’re successful, I want you to feel IN YOUR BONES that you can do it.

That’s why I’m bringing you Suellen’s story.

For the past several weeks, we’ve focused on our dreams, ideas, and aspirations. It’s time to bring these ideas to life. Just as Suellen did.

PLEASE WRITE BELOW IN CONCRETE BULLET POINTS:

2) Can YOU do it? (OK I did it. Suellen did it. Thousands of others did it. But look inside….can YOU do it?)