tips - Inner Firewalking

The Power of Information Products

How can you clone yourself so you can help a limitless amount of people learn your valuable information, 24 hours a day, 7 days a week – and get paid for it?

The secret is to create information products and sell them on your website. Products will enable you to get a passive income – to make money while you sleep or go on vacation.

If you create products that can be delivered electronically over the internet (e-Books, downloadable audio, downloadable software, etc.) then you can have a fully automated system.

Picture this… A person visits my website featuring one of my products. I “talk” to them through the audio message on my website underneath my photo, and in the text on the page. They decide to request more information. Three weeks later after reading three autoresponder messages containing valuable information, they come back to my website and purchase the product online. The download link to the product arrives in their inbox minutes after their credit card is processed – automatically.

What do I have to do to sell that product to that customer? I just build the automated system once (and tweak it to improve it occasionally). Now imagine 100 customers – or 1,000 customers, or 10,000 customers doing the same thing as the first customer. How much more time and effort did I have to exert to sell to the extra 9,999 customers? Zero. How much did delivery of the product by sending out a download link cost me? Only the small cost of the automated system to run.

Can you see the potential? I do. Sometimes I get so excited I have to hook myself up to a chamomile tea drip to calm myself down. 😉

Pay Per Click Engines

This way costs money, but is much faster to produce initial results. Google’s PPC program is called AdWords, and it is the major program around. Basically, you bid on a search term (e.g. “counseling sessions Melbourne”) and create a little ad that will appear on the right column of the Google search page. The higher you bid, the higher up your ad appears on the page (the higher the better).

It might cost you 5 cents, or $2, for every click (visitor), depending on how much you bid. The trick is to find search terms that your competition hasn’t thought of. That way you can get traffic for 5 cents instead of $2! That’s the difference between making a profit and a loss when it comes to the PPC engines.

A HUGE advantage of PPC engines is that your traffic is so targeted. In the above example, you pay Google only when someone searching for “counseling sessions Melbourne” clicks on your ad. If you’re a counselor in Melbourne, this is EXACTLY your target market, so you have a decent chance of getting a subscriber or client from it.

Free Traffic to Your Website

1) Narrow your key words

Say you live in Maryland; instead of “financial planner,” which has SO MUCH competition, focus on “financial planner Maryland”, “financial goals Maryland”, or “pension plan specialist”. You’ll have better luck.

2) File names

Have key words in your web page file names: e.g. call your page financialplanning.htm

3) Key word frequency

Have your key words make up about 5% of words on the page.

4) Hyperlinks

Have your key words in the hyperlinks (the text that’s clickable) on your page

5) Alt Tags

These are in your html code and provide a description on your pictures for browsers that don’t show pictures. Yep – you guessed it – keywords in here too.

6) Reciprocal Links

Have DOZENS of web sites linking to your site. (I’ve only got about 100 linking to one of my main sites, and it’s currently #3 on Google for my major key word). Even better, when they link to you, have them put your keywords,e.g., “financial planner” IN the text of the link!

7) Focus mainly on Google and Yahoo

Get listed there, and the rest of the engines will eventually follow.

Top Ten Steps To Peace

The following is an excerpt from Top Coaching Techniques.

1. Tidy your room (and for a bonus – the apartment/house! Consider getting help doing it.)

2. Get/understand that anything you do above securing food, shelter and clothing, is all entertainment. (You’ve made it dramatic!)

3. Arrive 15 minutes early to all appointments (including those with yourself).

4. Stick to the speed limit (drive with peace…let others overtake you)

5. Schedule BLANK TIME in the day – 1-2 hours where nothing can be scheduled. When it comes, you can use it to walk on the beach, work, make love……. It doesn’t matter.

6. Lower the Bar – Examine what you THINK you need to do this week, and then think again.

7. Drop something. There are 1-3 things you’re about to do this week, which do not support you having peace in your life (or maybe anything good!). TV? Obligation? Draining person? (Oops – can I say that?)

8. Identify what your needs really are, and get them met. (This is easiest using a coach with experience in this area)

9. Handle a drain i.e. something you’re putting up with.

10. Schedule at least two hours per week for YOU. Time where you get to reflect, think, walk, paint, write, and quieten the mind.

Coaching Tips and Hints

The following is an excerpt from Top Coaching Techniques.

Learn to trust your intuition

If someone is stuck figuring out what they love, ask them “what do you hate?”

Remember your mission as a coach: to discover or create who your clients really are.

Make a list of 10 to 15 powerful fallback questions to help if you ever get stuck in a session. Here’s a couple to get you started:

How could I best help you with that?
If you were the coach right now, what coaching would you give yourself on this?
What’s something that you could do to move forward on this goal?

Convert more prospects by helping them to clearly see the gap between where they are and what they want. Then get them excited about achieving what they want.

Exceed the expectations of your clients. Give them more value than they pay you in money.

Stay educated. Never stop learning about your specialized field. Become an expert.

To help draw out a client ask them about different areas of their life. Go through the standard areas (relationships, finances, health, and career) and ask them to score each one out of ten. This will help you find out where to start with the client.
Dealing with resistance: Start with building awareness of the resistance. Set targets you can actually achieve. Try double padding. You set the target for each day; estimate how long each will take and double the time. Another thing is to set spaces in your day, like an hour space in the afternoon.

Ten Reasons Why You Must Increase Your Web Presence

1.) A website works 24 hours a day, 7 days a week.

It’s like having an office or store that is always open for business. Can you imagine how much it would cost to keep your business open 24/7 using a rented space and round-the-clock staff?

2.) Web purchases are increasing!

People are buying more and more over the internet.

3.) Take orders automatically

Wouldn’t you like to check your inbox and find you had two clients sign up overnight? Without you spending 30-60 minutes ‘selling’ them on your services? With the web you can.

4.) Online advertising is cheaper

Compared to other forms of advertising, online advertising can get you a much greater return on your investment.

5.) Interactive marketing

Your website isn’t just a print article. It’s a rich multimedia experience with print, pictures, audio, and even video! People can click to read the information they are most interested in, and even fill in short quizzes. This interactive experience increases the chance they will actually purchase from you.

6.) Automated contact!

You can’t have a print ad send people 20 follow-up emails providing them with items of interest, automatically. You can with the web!

7.) Slash your marketing time.

A website is a hugely COST-EFFECTIVE form of marketing. You can explain your services and/or products and answer the most frequently asked questions on your website just once. Imagine all the time you’ll save not having to answer the same questions over and over again!

8.) Reach a worldwide audience

You can now reach a worldwide audience more economically, across every time-zone.

9.) Create additional income streams

Once you have a consistent stream of targeted visitors, you might start selling advertising on your site, or promoting other people’s products.

10.) Want media attention?

Journalist often do online research and find people to interview after studying their websites.