The following is an exercise from FirstFiftyClients.com.
When you’re ready to do LOTS of trial sessions, to share the value of coaching with people, you’ll need people! This [exercise] will help you develop your lists of people to approach. And, it will help you decide which approach to use for different groups of people. When calling, it helps to do at least 10 in a row so you generate momentum.
Now, write down anyone you can think of who even comes close to the following criteria.
Write down how you will invite each list of people to do a session. For example, with people you feel very connected to, you might be excited to call them straight away, and chat on the phone or arrange lunch.
List A: Anyone who might really enjoy having a coach for 1-6 months (e.g. they read self-help books, attend courses, or are generally willing to take input).
List B: Anyone who might enjoy a quick one off session to see what coaching is all about.
List C: Anyone who you know has a challenge, and you feel you would like to contribute to.
List D: Anyone you would simply love to work with/coach.
List E: Anyone who might know of someone who might be interested in a coaching session.
OK – I think you get the picture. If everyone you know is not on one of these lists, then go back and put them on one of these lists.
The following is an excerpt from Judy Feld’s Three R’s of Business Success, as part of 10 Super Coaches.
Relevance: Have you targeted your message to your best customers, and is it clear how you serve them and meet their needs?
- Have you identified the niche or market segment that is most likely to buy your product or service? Does your message resonate with these people, and do you know them well?
- What are you an expert in? What is your specialty? Make sure your marketing materials clearly indicate what is unique about your offerings.
- Do you publish testimonials from your most satisfied clients or customers?
- Have you documented some client/customer success stories? Are they relevant to the market you are trying to reach?
- Do you have confidence in your own ability to serve your customer well, and can you articulate the specific benefits to a potential buyer? Confidence is key.
The following is an excerpt from Judy Feld’s Three R’s of Business Success, as part of 10 Super Coaches.
Repetition: How often do people in your potential market hear from you and your company?
- How often do you send out your newsletter? Are you consistent in your schedule? Does each issue contain clear instructions on how you can be reached?
- Do you have patience and staying power? One mailing is not enough… it takes time and reputation to build trust.
- What changes can you make to increase the pace and velocity of your marketing efforts? A faster pace brings greater frequency, more opportunities for exposure, and quicker results.
- Do you focus your largest efforts on those most likely to buy?
- What is your plan/schedule for mailings, articles, newsletters, presentations, etc.? Time flies, with few results, without a plan.
The following is an excerpt from the CoachStart Manual.
If you don’t enjoy seeing and being part of someone’s growing, then don’t become a coach. If you don’t get a kick out of being part of someone learning something new, bursting through a barrier, having FAR more than they ever thought they could have then this is not the career for you.
Having said that, I don’t believe there is a human being on the planet who couldn’t learn to enjoy that!
I really think in your business that if you have a weak brand you’re not going to want to really put it out there for people. Your not going to really want to hand out your business card. There’s going to be a difference in your energy. But, if you’ve got a strong brand that is really pumping, you are going to be thrilled to hand out your business card. You’re going to want to actually be really public.
One of the best features of a website is that you can automate almost everything, freeing up your time so you can do the things you really want to do – instead of being up to your neck in paperwork.
One type of automation is called an autoresponder. Autoresponders send out a series of email messages you’ve created, in a particular order, at set intervals. You can even personalize the emails with each of the recipients’ names.
It takes on average between six and ten contacts (emails, phone calls, visits, etc.) with a prospect before they will feel they know you well enough to buy from you. The higher the price, the more contacts are needed. That is where autoresponders come in.
Say you had to email 100 prospects on your list. And you had to email them each 10 times over the next six months. 1,000 emails is a LOT to do by hand!
However, you can set up an autoresponder with ten emails that will be automatically sent to the 100 prospects at set intervals. Setting it up is not hard, but there are definitely are some do’s and dont’s we recommend to produce maximum sales. Once you discover the power of autoresponders, you’ll see your business explode!
