The following is taken from David’s interview with Ginger Cockerham in 10 Super Coaches.

What if a client brings up a serious life problem – and I don’t have a clue about how to help her/him?

I learned to distinguish between coaching and therapy and referred clients quickly who needed therapy. With the rest of my clients, I recognized that it was not my job to solve my client’s problems – it was my job to be their coach and support and encourage them as they discovered their own solutions.

How can I possibly convince a company that coaching will impact the culture and the bottom line with no established research to substantiate that?